STRATEGIC MANAGEMENT

Paper Code: 
BCP 316
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

  
 

CO 100:Analyzing organization strategically including Industry and Competitive Analysis, Core Competence, Competitive Advantage,

CO 101: Evaluate Strategic Management Process

CO 102:Appraise corporate level and business level strategies

CO 103:Evaluate, analyze functional level strategies

CO 104:Examining the Organization and Strategic Leadership. Implement strategies and control

Analyzing and interpreting the various strategies of companies.

Preparing PPT's on companies past and current marketing, HR, Operations and financial strategies.

Learning the tools of analyzing marketing, finance, operations and financial performance of companies:

Reading published content of the companies like Vision, Mission, Learning various strategic tools with the help of real-life examples. Preparing PPT on companies covering all the strategic management tools and techniques

1. Evaluation of PPT's
2. MS Word Solution files
3. Quizzes
4. CA Test
5. Assignments
6. End Term Test

 

 

9.00
Unit I: 

Introduction to Strategic Management: (i) Meaning and Nature of Strategic Management. (ii) Importance and Limitations of Strategic Management. (iii) Strategic Intent - Vision, Mission, Goals and Values. (iv) Strategic Levels in Organizations (Network, Corporate, Business and Functional).

 

9.00
Unit II: 

Strategic Analysis: External Environment: (i) International and Macro Environment: PESTLE Analysis. (ii) Defining the industry for analysis (Value Chain, PLC). (iii) Porters Five Forces - Industry environment analysis. (iv) Understanding customers and markets. (v) Competition in the industry.

 

9.00
Unit III: 

Strategic Analysis: Internal Environment: (i) Understanding key stakeholders (Mendelow’s Model). (ii) Strategic drivers (Industry & markets, Customers, Channels, Product & Services, Competitive Advantage). (iii) The role of resources and capabilities. (iv) Combining external and internal analysis (SWOT Analysis). (v) Gaining competitive advantage (Michael Porter’s Generic Strategies).

 

9.00
Unit IV: 

Strategic Choices: (i) Strategic Choices: Concentric, Conglomerate, Market Development, Product Development, Innovation, Horizontal integration, vertical integration, Turnaround, Divesture, Liquidation. (ii) How to Develop Strategic Options: - Ansoff’s Matrix - ADL Matrix - BCG Matrix - GE Matrix

 

9.00
Unit V: 

Strategy Implementation and Evaluation: (i) Implementation: Formulation vs. Implementation Matrix, Linkages and Issues. (ii) Strategic Change through Digital Transformation. (iii) Organisation Structure (hard) and Culture (soft). (iv) Strategic Leadership. (v) Strategic Control. (vi) Strategic Performance Measures.

 

Essential Readings: 

Study Material Published by Institute of Chartered Accountants of India

References: 

Arun Kumar Scanner, Suchitra Prakashan (P) Ltd

E-RESOURCES:
https://www.icai.org/post.html?post_id=17766

JOURNALS:
The Chartered Accountant Journal /ICAI Student Journal

Academic Year: 
2023-2024
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