Course Outcomes (COs):
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
CO 100:Analyzing organization strategically including Industry and Competitive Analysis, Core Competence, Competitive Advantage, CO 101: Evaluate Strategic Management Process CO 102:Appraise corporate level and business level strategies CO 103:Evaluate, analyze functional level strategies CO 104:Examining the Organization and Strategic Leadership. Implement strategies and control |
Analyzing and interpreting the various strategies of companies. Preparing PPT's on companies past and current marketing, HR, Operations and financial strategies. Learning the tools of analyzing marketing, finance, operations and financial performance of companies: Reading published content of the companies like Vision, Mission, Learning various strategic tools with the help of real-life examples. Preparing PPT on companies covering all the strategic management tools and techniques |
1. Evaluation of PPT's |
|
Introduction to Strategic Management: (i) Meaning and Nature of Strategic Management. (ii) Importance and Limitations of Strategic Management. (iii) Strategic Intent - Vision, Mission, Goals and Values. (iv) Strategic Levels in Organizations (Network, Corporate, Business and Functional).
Strategic Analysis: External Environment: (i) International and Macro Environment: PESTLE Analysis. (ii) Defining the industry for analysis (Value Chain, PLC). (iii) Porters Five Forces - Industry environment analysis. (iv) Understanding customers and markets. (v) Competition in the industry.
Strategic Analysis: Internal Environment: (i) Understanding key stakeholders (Mendelow’s Model). (ii) Strategic drivers (Industry & markets, Customers, Channels, Product & Services, Competitive Advantage). (iii) The role of resources and capabilities. (iv) Combining external and internal analysis (SWOT Analysis). (v) Gaining competitive advantage (Michael Porter’s Generic Strategies).
Strategic Choices: (i) Strategic Choices: Concentric, Conglomerate, Market Development, Product Development, Innovation, Horizontal integration, vertical integration, Turnaround, Divesture, Liquidation. (ii) How to Develop Strategic Options: - Ansoff’s Matrix - ADL Matrix - BCG Matrix - GE Matrix
Strategy Implementation and Evaluation: (i) Implementation: Formulation vs. Implementation Matrix, Linkages and Issues. (ii) Strategic Change through Digital Transformation. (iii) Organisation Structure (hard) and Culture (soft). (iv) Strategic Leadership. (v) Strategic Control. (vi) Strategic Performance Measures.
Study Material Published by Institute of Chartered Accountants of India
Arun Kumar Scanner, Suchitra Prakashan (P) Ltd
E-RESOURCES:
https://www.icai.org/post.html?post_id=17766
JOURNALS:
The Chartered Accountant Journal /ICAI Student Journal