RESEARCH PROJECT

Paper Code: 
AAF 616
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to:

CO207: Frame a questionnaire on a business or management problem.

CO208: Compile data and tabulate it

CO209: Analyze data using charts and other descriptive statistics

CO210: Apply statistical tools for data analysis

CO211: Prepare and present a report

Interactive Lectures, Discussion, Training on google forms, MS Excel, Self-learning assignments, Group tasks

Viva and presentation

 

6.00
Unit I: 

Framing of a Questionnaire using Google form

6.00
Unit II: 

Collection of data and data entry

6.00
Unit III: 

Descriptive analysis

6.00
Unit IV: 

Statistical analysis

6.00
Unit V: 

Report preparation

Essential Readings: 

• H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning
• C.R.Kothari, Research Methodology, New Age Publication.

References: 

• William G Zikmund, Business Research Methods, Cengage learning
• Sancheti & Kapoor, Statistics: Theory, Methods and Application, Sultan Chand & Sons
e- RESOURCES:
• Marketing Research, Bajpai, Elibrary.in.pearson.com
• Research Methods for Business Students, 5e Saunders, Elibrary.in.pearson.com
• Research Methodology, 1e Chandra, Elibrary.in.pearson.com
REFERENCE JOURNALS:
• South Asian Journal of Human Resources Management
• Vikalpa

Academic Year: 
2023-2024
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