Course Outcomes (COs):
|
Course Outcomes |
Learning and teaching strategies |
Assessment Strategies |
|---|---|---|
|
On completion of this course, the students will be able to: CO207: Frame a questionnaire on a business or management problem. CO208: Compile data and tabulate it CO209: Analyze data using charts and other descriptive statistics CO210: Apply statistical tools for data analysis CO211: Prepare and present a report |
Interactive Lectures, Discussion, Training on google forms, MS Excel, Self-learning assignments, Group tasks |
Viva and presentation |
Framing of a Questionnaire using Google form
Collection of data and data entry
Descriptive analysis
Statistical analysis
Report preparation
• H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning
• C.R.Kothari, Research Methodology, New Age Publication.
• William G Zikmund, Business Research Methods, Cengage learning
• Sancheti & Kapoor, Statistics: Theory, Methods and Application, Sultan Chand & Sons
e- RESOURCES:
• Marketing Research, Bajpai, Elibrary.in.pearson.com
• Research Methods for Business Students, 5e Saunders, Elibrary.in.pearson.com
• Research Methodology, 1e Chandra, Elibrary.in.pearson.com
REFERENCE JOURNALS:
• South Asian Journal of Human Resources Management
• Vikalpa
Links:
[1] https://accountingtaxation.iisuniv.ac.in/courses/subjects/research-project-0
[2] https://accountingtaxation.iisuniv.ac.in/academic-year/2023-2024