This course will enable students to grasp key concepts in microeconomics, including demand, supply, utility theory, production, cost analysis, revenue, market structures, price determination, and factor pricing, enhancing their understanding for business decision-making.
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Course |
Course Outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24EATG115 |
Business Economics (Theory) |
CO25: Explore the role of Micro Economics in business decisions and interpret the role of Micro and Macro Economics in decision-making. Students will analyze the law of demand and supply and develop an understanding of various types of elasticity of demand and supply CO26: Examine the utility approach. Students will evaluate the concept of the indifference curve and budget line for making consumer choices in different situations CO27: Evaluate the concept of production and cost analysis in different time periods and also examine the practical approach of cost analysis through various practical problems CO28: Analyse the different market conditions taking the time element into consideration. Also able to interpret the market situation with real-world business trends. CO29: Analyse different factors of production and its pricing policy. Students can also examine the modern approaches to factor pricing. CO30: Contribute effectively in course-specific interaction |
Approach in teaching: Interactive Lectures, Discussion, Practical cases Demonstration, Power point presentation.
Learning activities for the students: Self-learning assignments, Effective questions, Seminar presentation, Live practical problems analysis |
Presentation, Report writing |
• Meaning and Definition, Scope and Role of business economy in formulation of business policy
• Demand and Supply: Law of Demand, Determinants of demand, expansion & contraction in demand curve,Elasticity of demand, Law of Supply.
• Meaning, Characteristics of Utility. Measurement of Utility, Law of Diminishing Marginal Utility, Law of Equi-Marginal utility
• Indifference curve Approach: Meaning, Properties of Indifference curves. Budget Line. Consumer Equilibrium- Price, income and substitute effect.
• Meaning of Production, Law of Variable Proportions, Returns to Scale, Production and Equal product curves (Isoquants) Least cost combination.
• Cost Analysis: Short-run cost curves and Long run cost curves.
• Concept and types
• Market: Meaning, classification, features and Price and Output determination under Perfect Competition, Monopoly, and Discriminating Monopoly
• Monopolistic Competition and Oligopoly (Kinked Demand Curve)
• Factor Pricing:
• Meaning, Need for a separate study of factor pricing, the Basic concept of factor pricing
• Somdeo, Business Economics, RBD, Jaipur
• Mathur, N.D, Business Economics, Shivam Publication, Jaipur
• Business Economics Chaudhary,C.M ,RBSA, Jaipur
• Modern Business Economics,Jain,T.R,VKI Publications
• Fundamental of Business Economics, Mithani,D.M Himalaya publication house
Suggested Readings:
• Business Economics Ahuja, H.L,s.chand& company ltd
• Business Economics-I (Micro)Chaturvedi D.D, brijwasi books distributers and publication
• Dwivedi D.N, Managerial Economics, Vikas Publications, Delhi
• Business Economics,Gillespie,Andrew
• Managerial Economics,Damodaran,Suma,oxford university press
• Managerial Economics : A problem Solving approach, Wilkinson, cengage learning
• Salvatore, Dominick, Micro Economics, Oxford University Press, New Yorrk
• Seth, M. L., Principles of Economics, Laxmi Narain Agarwal, Agra
e-Resources:
• Managerial economics: William F. Samuelsson, Stephen G. marks http://www.mim.ac.mw/books/Samuelson%20Managerial%20Economics%207e.pdf
• UG path Shala: https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=0YyNXHI8GPO8SUQIuYNt...
• NPTEL Video: https://youtu.be/vLPpF0hunwc
• EPWRF India Time Series, www.epwrfits.in
• https://www.yourarticlelibrary.com/micro-economics
• https://www.investopedia.com/terms/m/microeconomics.asp
• https://www.slideshare.net/
Reference Journals:
• Economic and Political Weekly, www.epw.in
• Indian Journal of Finance
• The Economic Challenger
• https://fpibengaluru.karnataka.gov.in/info-2/FPI+Journal+-Aarthika+Charc...
• http://www.acta.sapientia.ro/acta-econ/economics-main.htm
• http://www.arpejournal.com/