Creativity, Innovation & Entrepreneurship

Type of the Event: Guest Lecture
Date: 28 September 2024
Venue : AV Hall, IIS deemed to be University, Jaipur
No. of Participants/Beneficiaries: 92 students (Students of B.Com/B.Com (Hons)/BBA)
Name of the activity Coordinator: Prof. Shweta Gupta
Resource Person: Prof. Tissa Ravinda Perera, Faculty of Management and Finance, University of Colombo, Sri Lanka
Objective of the activity: The guest lecture aimed to provide a global insight regarding Creativity, Innovation and Entrepreneurship to the Undergraduate and Post Graduate students in the School of Commerce and Management.

Summary/ Description-
1. Creativity as the Foundation:
a. Defined creativity as the ability to think differently and generate unique ideas.
b. Highlighted techniques like brainstorming, mind-mapping, and lateral thinking.
c. Encouraged embracing failure and curiosity as catalysts for creativity.
2. Innovation in Action:
a. Described innovation as the process of transforming creative ideas into practical solutions or products.
b. Explained the role of disruptive innovation in industries like technology, healthcare, and education.
c. Shared examples of startups and organizations that used innovative approaches to solve real-world problems.
3. Entrepreneurship:
a. Defined entrepreneurship as the process of identifying opportunities, taking risks, and building businesses.
b. Stressed the importance of a growth mind-set, leadership skills, and resilience.
c. Discussed the role of entrepreneurs in driving economic development and creating social impact.
4. Interconnection of the Three Pillars:
a. Explained how creativity fuels innovation, and innovation drives entrepreneurial ventures.
b. Shared strategies to cultivate these skills, including collaboration, networking, and continuous learning.
5. Practical Insights:
a. Shared personal experiences and success stories of entrepreneurs who leveraged creativity and innovation.
b. Encouraged students to work on real-world problems and take calculated risks to implement their ideas.
6. Q&A and Takeaways:
a. Students asked about challenges in entrepreneurship and how to stay motivated in uncertain times.

Outcome of the Activity: Creativity and innovation are essential, but execution, persistence, and adaptability are the keys to entrepreneurial success.

Attendance of Guest Lecture on "Creativity, Innovation & Entrepreneurship” on 28th September, 2024.