This course will enable the students to equip themselves with effective written, verbal and digital communication skills essential for professional success in diverse business context.
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• Case Study Analysis on Communication
• Case Study Analysis on Barriers to Communication
• Group Discussion on Current topics
• Role Play on Public Speaking
• Drafting of various types of Business letters
• Preparation of Resume
• Framing Notice, Agenda & Minutes for a meeting
• Preparation of report on any business/University event
• PPT on Various modern audio visual media of communication
• Creation of LinkedIn Profile
· Bhatia, R.C., Business Communication, Ane Books Pvt. Limited, New Delhi
· Raman, M. and Singh P., Business Communication, Oxford University Press, New Delhi
· Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
· Gupta, C.B, Business Communication, Sultan Chand &Sons, New Delhi
Suggested Readings:
· Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S. Chand, New Delhi
· Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.
· Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi
e-Resources:
• Madhukar R.K., Business Communication, Vikas Publishing House Pvt. Limited, Noida https://books.google.co.in/books?id=70h1DwAAQBAJ&printsec=copyright&redi...
Journals:
• Prabhandan
• Management Effigy
• The Indian Journal of Commerce