Business Communication- Practical

Paper Code: 
25DATG614B
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to equip themselves with effective written, verbal and digital communication skills essential for professional success in diverse business context.

Course Outcomes: 

 

6.00
Unit I: 
Introduction to Business Communication

• Case Study Analysis on Communication
• Case Study Analysis on Barriers to Communication

6.00
Unit II: 
Developing Communication Skills for Business

• Group Discussion on Current topics
• Role Play on Public Speaking

6.00
Unit III: 
Business Correspondence-I

• Drafting of various types of Business letters
• Preparation of Resume

6.00
Unit IV: 
Business Correspondence-II

• Framing Notice, Agenda & Minutes for a meeting
• Preparation of report on any business/University event

6.00
Unit V: 
E-Correspondence & Modern Audio-Visual Media of Communication

• PPT on Various modern audio visual media of communication
• Creation of LinkedIn Profile

Essential Readings: 

· Bhatia, R.C., Business Communication, Ane Books Pvt. Limited, New Delhi
· Raman, M. and Singh P., Business Communication, Oxford University Press, New Delhi
· Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
· Gupta, C.B, Business Communication, Sultan Chand &Sons, New Delhi

References: 

Suggested Readings:
· Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S. Chand, New Delhi
· Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.
· Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi

e-Resources:
• Madhukar R.K., Business Communication, Vikas Publishing House Pvt. Limited, Noida https://books.google.co.in/books?id=70h1DwAAQBAJ&printsec=copyright&redi...

Journals:
• Prabhandan
• Management Effigy
• The Indian Journal of Commerce

Academic Year: