Course Outcomes (COs):
Course Outcomes |
Learning and teaching strategies |
Assessment Strategies |
---|---|---|
On completion of this course, the students will be able to: CO154: Differentiate between different methods of communication. CO155: Identify the different parts of writing process including letters, notices, invitations, circulars, press release, and notes. CO156: Compose emails and memos intended for an audience within the same company or team as the writer. CO157: Discuss appropriate ways to communicate to an audience inside and outside of the company. CO158: Propose solutions to challenges that may occur in due to various hindrances in communication process. |
Interactive Lectures, Discussion, Tutorials, Practical cases Demonstration, Power point presentation, Self learning assignments, Effective questions, Seminar presentation, Live practical problems analysis
|
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Case Study Analysis |
Business Communication
• Business Communication: Concept, Features, Limitations; Means of Communication- written, oral, visual, audio- visual;
• Principles and Essentials of Business Communication; Process of Communication; Barriers to Communication
Business Correspondence I
• Human Resource: Preparation of Resume, Job Application, Drafting of interview letters, Call Letters and offer of Appointment, Provisional and Final appointment orders, Goodwill messages, Condolence Letters.
• Purchase: Request for Quotations, Tenders, Samples and drawings, Purchase Order, Order Acceptance, Complaints and follow up.
• Sales: Drafting of Sales Letter, Circulars, Preparation of Sales Notes, Sales Report, Sales Promotion Matters, Classified, Public Notices. Customers Correspondence regarding Dues, Follow up.
Business Correspondence II
• Letters - Accounts: Correspondence with Various Agencies;
• Banks- Regarding Over-Drafts, Cash Credits and Account Current,
• Insurance Companies - Regarding Payment, Renewal of Insurance Premium, Claims and their Settlement.
• Secretarial: Correspondence with Shareholders and Debenture- Holders Pertaining to Dividend and Interest, Transfer and Transmission, Stock Exchanges, Registrar of Companies and Various Authorities like Reserve Bank of India, SEBI.
• Introduction to Preparation of Agenda and Minutes for Meetings.
Administration
• Drafting of Messages, Messages through Electronic Media; Public Notices and Invitations
• Representations to Trade Associations, Chambers of Commerce and Public Authorities.
Inter-departmental Communication
• Internal Memos; Office Circulars; Office Orders; Office Notes;
• Representation to Chief Executive and Replies thereto;
• Communication with Regional/Branch Offices. -Preparation of Press Releases. -Correspondence.
• Gupta, C.B, Business Communication, Sultan Chand & Sons, New Delhi
• Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi
• Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
• Jones, Gareth R. and George, Jennifer M., Contemporary Management, McGraw-Hill College, New Delhi, January 2007.
• Dulek Ronald E.& Fielder, John S Principles of Business Communication, Macmilan,London
e- RESOURCES:
• https://www.icsi.edu/media/webmodules/CSEET/BUSINESS_COMMUNICATION_print...
• https://open.lib.umn.edu/businesscommunication/front-matter/publisher-in...
REFERENCE JOURNALS:
• The Indian Journal of Commerce