BUSINESS COMMUNICATION

Paper Code: 
AAF 513
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to:

CO154: Differentiate between different methods of communication.

CO155: Identify the different parts of writing process including letters, notices, invitations, circulars, press release, and notes.

CO156: Compose emails and memos intended for an audience within the same company or team as the writer.

CO157: Discuss appropriate ways to communicate to an audience inside and outside of the company.

CO158: Propose solutions to challenges that may occur in due to various hindrances in communication process.

Interactive Lectures, Discussion, Tutorials, Practical cases Demonstration, Power point presentation, Self learning assignments, Effective questions, Seminar presentation, Live practical problems analysis

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Case Study Analysis

 

9.00
Unit I: 

Business Communication
• Business Communication: Concept, Features, Limitations; Means of Communication- written, oral, visual, audio- visual;
• Principles and Essentials of Business Communication; Process of Communication; Barriers to Communication

9.00
Unit II: 

Business Correspondence I
• Human Resource: Preparation of Resume, Job Application, Drafting of interview letters, Call Letters and offer of Appointment, Provisional and Final appointment orders, Goodwill messages, Condolence Letters.
• Purchase: Request for Quotations, Tenders, Samples and drawings, Purchase Order, Order Acceptance, Complaints and follow up.
• Sales: Drafting of Sales Letter, Circulars, Preparation of Sales Notes, Sales Report, Sales Promotion Matters, Classified, Public Notices. Customers Correspondence regarding Dues, Follow up.

9.00
Unit III: 

Business Correspondence II
• Letters - Accounts: Correspondence with Various Agencies;
• Banks- Regarding Over-Drafts, Cash Credits and Account Current,
• Insurance Companies - Regarding Payment, Renewal of Insurance Premium, Claims and their Settlement.
• Secretarial: Correspondence with Shareholders and Debenture- Holders Pertaining to Dividend and Interest, Transfer and Transmission, Stock Exchanges, Registrar of Companies and Various Authorities like Reserve Bank of India, SEBI.
• Introduction to Preparation of Agenda and Minutes for Meetings.

9.00
Unit IV: 

Administration
• Drafting of Messages, Messages through Electronic Media; Public Notices and Invitations
• Representations to Trade Associations, Chambers of Commerce and Public Authorities.

9.00
Unit V: 

Inter-departmental Communication
• Internal Memos; Office Circulars; Office Orders; Office Notes;
• Representation to Chief Executive and Replies thereto;
• Communication with Regional/Branch Offices. -Preparation of Press Releases. -Correspondence.

Essential Readings: 

• Gupta, C.B, Business Communication, Sultan Chand & Sons, New Delhi

References: 

• Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi
• Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
• Jones, Gareth R. and George, Jennifer M., Contemporary Management, McGraw-Hill College, New Delhi, January 2007.
• Dulek Ronald E.& Fielder, John S Principles of Business Communication, Macmilan,London

e- RESOURCES:
• https://www.icsi.edu/media/webmodules/CSEET/BUSINESS_COMMUNICATION_print...
• https://open.lib.umn.edu/businesscommunication/front-matter/publisher-in...

REFERENCE JOURNALS:
• The Indian Journal of Commerce

Academic Year: 
2023-2024
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