Strategic Management

Introduction to Management:

An Overview of functions of management.

Introduction to Strategic Management:

An  Overview-  Meaning  &  Process;  Strategic  Leadership;  Functions  and

Importance for Professionals like Company Secretaries; Environmental Influences

of Business-Characteristics and Components of Business

Environment, Factors

of  Micro  &  Macro  Environment  of  Business;  Competitive  Environment  and

Porter’s Five Force Model.

Strategic Analysis and Planning:

Situational  Analysis,  Strategic  Choices-SWOT  and  TOWS  Analysis;  PERT

(Programme   Evaluation   Review   Technique)   and   CPM   (Critical   Path

method);Portfolio analysis-Boston Consulting Group (BCG) growth-share Matrix,

Ansoff’s Product Growth Matrix, ADL Matrix and General Electric (GE) Model;

Strategic Planning; Strategic Alternatives-Glueck and Jauch and Michael Porter’s

Generic Strategies.

Strategic Implementation and Control:

Issues  in  Strategy  Implementation;  Various  Organizational  Structures  and

Strategy Implementation; Leadership and its forms; Strategic Change and Control.

Analyzing Strategic Edge:

Introduction  to  Business  Process  Reengineering;  Concept  of  Benchmarking;

Introduction to Total Quality Management and Six Sigma.