Strategic Management

Paper Code: 
BCS 212
Credits: 
03
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

To acquire knowledge of practical and procedural aspects relating to Strategic Management.

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

BCS 212

Strategic Management

CO 29:Understand the strategic decisions that organisations make and have an ability to engage in strategic planning.

CO 30:Explain the basic concepts, principles and practices associated with strategy formulation and implementation.

CO 31:Integrate and apply knowledge gained in basic courses to the formulation and implementation of strategy from holistic

CO 32:Analyze and evaluate critically real life company situations and develop creative solutions, using a strategic management perspective.

CO 33:Conduct and present a credible business analysis in a team setting.

CO 34:Understand the crucially important role that the HRM function plays in the setting and implementation of an organisation’s strategy

Approach in teaching:
Interactive Lectures, Discussion, Tutorials, assignments.

Learning activities for the students:
Self-learning assignments, Effective questions,  Giving tasks, Solving numerical problems

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments,  Individual projects

 

9.00
Unit I: 
Introduction to Management:
  • An Overview of functions of management.
  • Introduction to Strategic Management:
  • An Overview- Meaning & Process; Strategic Leadership; Functions and Importance for Professionals like Company Secretaries; Environmental Influences of Business-Characteristics and Components of Business  Environment, Factors of Micro & Macro Environment of Business; Competitive Environment and Porter’s Five Force Model.

 

9.00
Unit II: 
Business Policy and Formulation of Functional Strategy:

Introduction to Business Policy; Framework of Strategic  Management; Strategic Decision Model;Vision; Mission; Objectives and Goals; Strategic Levels of the Organization; Formulation of Functional Strategy-Formulation of Financial; Marketing; Production; Human Resource and Logistics strategies.

9.00
Unit III: 
Strategic Analysis and Planning:
  • Situational Analysis, Strategic Choices-SWOT and TOWS Analysis; PERT (Programme Evaluation Review Technique) and CPM (Critical Path Method);
  • Portfolio analysis-Boston Consulting Group (BCG) growth- share Matrix,
  • Ansoff’s Product Growth Matrix, ADL Matrix and General Electric (GE) Model; Strategic Planning; Strategic  Alternatives-Glueck and Jauch and Michael Porter’s Generic Strategies.

 

9.00
Unit IV: 
Strategic Implementation and Control:
  • Issues in Strategy Implementation; Various Organizational Structures and
  • Strategy  Implementation; Leadership and its forms; Strategic Change and Control.

 

9.00
Unit V: 
Analysing Strategic Edge:
  • Introduction to Business Process Reengineering; Concept of Benchmarking; Introduction to Total
  • Quality Management and Six Sigma.

 

References: 
  • Study Material Published by ICSI
  • Scanner-Arun Kumar(ShuchitaPrakashans(P) Ltd)

 

Academic Year: 
2020-2021
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