Strategic Management

Paper Code: 
BCP-316
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

To develop an understanding of strategic management concepts and techniques and acquire the ability to apply the same in business situations

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BCP-316

Strategic Management
  • CO 113 To gain the conceptual knowledge about nature, complexity, functions of management.
  • CO 114 To identify the importance of management of change, crisis, TQM, Stress Management.
  • CO 115 To evaluate analyze, interpret and apply information to address problems and make reasoned decisions in a business context.
  • CO 116 To understand the application of Henry Fayol’s principles in day to day working life.

Learning Strategies:
1. Analyzing and Interpreting the various strategies of companies.
2. Preparing PPT's on companies past and current marketing, HR, Operations and financial strategies.
3. Learning the tools of analyzing marketing, finance, operations and financial performance of companies
Teaching Strategies:
1. Reading published content of the companies like Vision, Mission, Course Objectives: , Goals and various strategies.
2. Learning various strategic tools with the help of real life examples.
3. Preparing PPT on companies covering all the strategic management tools and techniques

1. Evaluation of PPT's
2. Ms Word Solution files
3. Quizzes
4. CA Test
5. Assignments
6. End Term Test

 

9.00
Unit I: 
-
  • Introduction to Strategic Management
  • Business Policy, Meaning and Nature of Strategic management, Business Strategy, Strategic Levels in Organizations, Strategic Management in Government and Not-for-profit organization
  • Dynamics of Competitive Strategy
  • Competitive Landscape, Strategic Analysis, Industry and Competitive Analysis, Core Competence, Competitive Advantage, Internal and External Analysis, SWOT Analysis, Globalization

 

9.00
Unit II: 
-
  • Strategic Management Process Strategic Planning, Strategic Intent - Vision, Mission and Course Objectives: s, Strategy Formulation

 

9.00
Unit III: 
-
  • Corporate Level Strategies
  • Concepts and Nature of Corporate Strategy
  • Strategic Alternatives at Corporate Level ➢ Stability ➢ Growth/Expansion ➢ Business Combinations –Merger and Acquisition ➢ Strategic Alliances ➢ Retrenchment/Turnaround ➢ Combination
  • Business Level Strategies
 
  • Competitive Strategies at Business Level, Michael Porter’s Generic Strategies, Best-Cost Provider Strategy

 

9.00
Unit IV: 
-
  • Functional Level Strategies
  • Marketing Strategy, Financial Strategy, Operations Strategy, Human Resource Strategy, Research and Development

 

9.00
Unit V: 
-
  • Organization and Strategic Leadership
  • Organization Structure Strategic Business Unit Strategic Leadership, Strategy Supportive Culture, Entrepreneurship and Intrapreneurship
  • Strategy Implementation and Control
  • Strategy Implementation, Strategic Change, Strategic Control
 
  • Strategy Audit, Business Process Reengineering,  Benchmarking

 

References: 
  • Study Material Published by Institute of Chartered Accountants of India
  • Scanner-Arun Kumar(Suchitra Prakashan (P) Ltd)
  • Strategic Management-Padhuka

 

Academic Year: 
2020-2021
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