Strategic Management

Paper Code: 
BCP-215
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
9.00

Business Environment
General environment - demographic, socio-cultural, macro-economic, legal/political, technological, and global; competitive environment.
Business Policy and Strategic Management
Meaning and nature; strategic management imperative; vision, mission and objectives; strategic levels in organisations.

9.00

Strategic Analyses
Situational analysis – SWOT analysis, TOWS matrix, portfolio analysis - BCG matrix.
Strategic Planning
Meaning, stages, alternatives, strategy formulation.
.

9.00

Formulation of Functional Strategy
Marketing strategy, financial strategy, production strategy, logistics strategy, human resource strategy.

9.00

Strategy Implementation and Control
Organizational structures; establishing strategic business units; establishing profit centers by business, product or service, market segment or customer; leadership and behavioural challenges.

9.00

Reaching Strategic Edge
Business process re-engineering, benchmarking, total quality management, six sigma, contemporary
strategic issues

References: 

Study Material Published by Institute of Chartered Accountants of India
Scanner-Arun Kumar(Suchitra Prakashan (P) Ltd)
Strategic Management-Padhuka

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