Strategic Management

Paper Code: 
BCP-215
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
9.00

Business Environment
General environment - demographic, socio-cultural, macro-economic, legal/political, technological, and global; competitive environment.
Business Policy and Strategic Management
Meaning and nature; strategic management imperative; vision, mission and objectives; strategic levels in organisations.

9.00

Strategic Analyses
Situational analysis – SWOT analysis, TOWS matrix, portfolio analysis - BCG matrix.
Strategic Planning
Meaning, stages, alternatives, strategy formulation

9.00

Formulation of Functional Strategy
Marketing strategy, financial strategy, production strategy, logistics strategy, human resource strategy.

9.00

Strategy Implementation and Control
Organizational structures; establishing strategic business units; establishing profit centers by business, product or service, market segment or customer; leadership and behavioural challenges.

9.00

Reaching Strategic Edge
Business process re-engineering, benchmarking, total quality management, six sigma, contemporary
strategic issues

References: 

1. Study Material Published by Institute of Chartered Accountants of India
2. Scanner-Arun Kumar(Suchitra Prakashan (P) Ltd)
3. Strategic Management-Padhuka

Academic Year: 
2016-2017
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