Business Environment
General environment - demographic, socio-cultural, macro-economic, legal/political, technological, and global; competitive environment.
Business Policy and Strategic Management
Meaning and nature; strategic management imperative; vision, mission and objectives; strategic levels in organisations.
Strategic Analyses
Situational analysis – SWOT analysis, TOWS matrix, portfolio analysis - BCG matrix.
Strategic Planning
Meaning, stages, alternatives, strategy formulation
Formulation of Functional Strategy
Marketing strategy, financial strategy, production strategy, logistics strategy, human resource strategy.
Strategy Implementation and Control
Organizational structures; establishing strategic business units; establishing profit centers by business, product or service, market segment or customer; leadership and behavioural challenges.
Reaching Strategic Edge
Business process re-engineering, benchmarking, total quality management, six sigma, contemporary
strategic issues
1. Study Material Published by Institute of Chartered Accountants of India
2. Scanner-Arun Kumar(Suchitra Prakashan (P) Ltd)
3. Strategic Management-Padhuka