Strategic Management

I Introduction to Strategic Management
(i) Business Policy
(ii) Meaning and Nature of Strategic management
(iii) Business Strategy
(iv) Strategic Levels in Organizations
(v) Strategic Management in Government and Not-for-profit organization

2. Dynamics of Competitive Strategy
(i) Competitive Landscape
(ii) Strategic Analysis
(iii) Industry and Competitive Analysis

II
(iv) Core Competence
(v) Competitive Advantage
(vi) Internal and External Analysis
(vii) SWOT Analysis
(viii) Globalization

Strategic Management Process
(i) Strategic Planning
(ii) Strategic Intent - Vision, Mission and Objectives
(iii) Strategy Formulation
.

III Corporate Level Strategies
(i) Concepts and Nature of Corporate Strategy
(ii) Strategic Alternatives at Corporate Level
a) Stability
b) Growth/Expansion
c) Business Combinations – Mergers and Acquisitions
d) Strategic Alliances
e) Turnaround/Retrenchment
f) Combination

5. Business Level Strategies
(i) Competitive Strategies at Business Level
(ii) Michael Porter’s Generic Strategies
(iii) Best-Cost Provider Strategy

IV Functional Level Strategies
(i) Marketing Strategy
(ii) Financial Strategy
(iii) Operations Strategy
(iv) Human Resource Strategy
(v) Research and Development

V Organisation and Strategic Leadership
(i) Organisation Structure
(ii) Strategic Business Unit
(iii) Strategic Leadership
(iv) Strategy Supportive Culture
(v) Entrepreneurship and Intrapreneurship

8. Strategy Implementation and Control
(i) Strategy Implementation
(ii) Strategic Change
(iii) Strategic Control
(iv) Strategy Audit
(v) Business Process Reengineering
(vi) Benchmarking