STRATEGIC MANAGEMENT

Paper Code: 
BCS 311
Credits: 
03
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

 

Course Objectives:

This course will enable the students to acquire multidimensional skills as to equip them to comprehend the process of strategy formulation.

 

Course Outcomes (COs):

 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

 

BCS311

 

Strategic Management

(Theory)

CO 103:Explain the importance of  basic terms and concepts in strategic management along with emphasizing on need of the internal and external environment.

CO 104:Analyze the principles associated with strategy formulation and implementation of functional strategies.

CO 105:Discuss and develop the strategic decisions   that organizations make and have an ability to engage in strategic planning.

CO 106: Evaluate competitive Positions of company at various levels.

CO 107:Formulate a strategic mindset to diagnose strategic edge and make recommendations.

CO 108:Contribute effectively in course – specific interaction.

Approach in teaching:
Interactive Lectures, Discussion, Tutorials, Reading assignments, Interactive White Board, Incorporating technology in teaching
 

Learning activities for the students:
Self learning assignments, Effective questions

Class test, Semester end examinations, Quiz,  Assignments, Class interaction, Presentation, Case study analysis, Open ended questions, think-pair-share, Socratic seminar

9.00
Unit I: 

Introduction to Strategic Management: Basic concepts of corporate strategy and the strategic framework, Strategic Leadership, Functions and Importance for Professionals like Company Secretaries, Board of Directors and Corporate Social Responsibility, Corporate Governance code and laws

Analyzing the External and Internal Environment: Overview-Meaning & Process, Environmental Influences of Business Characteristics and Components of Business Environment, External Environmental analysis, Internal Corporate analysis, Factors of Micro & Macro Environment of Business Competitive Environment, Porter’s Five Force Model

 

9.00

Business Policy and Formulation of Functional Strategy: Introduction to Business Policy, Strategic Decision Model, Aligning the Vision, Mission, Objectives and Goals, Strategic Levels of the Organization, Formulation of Functional Strategy-Formulation of Financial, Marketing, Production, Human Resource and Logistics strategies.

 

9.00
Unit III: 

Strategic Analysis and Planning: Situational Analysis, Strategic Choices-SWOT and TOWS Analysis, PERT (Programme Evaluation Review Technique) and CPM (Critical Path Method), Portfolio analysis-Boston Consulting Group (BCG) growth-share Matrix, Ansoff’s Product Growth Matrix, ADL Matrix and General Electric (GE) Model, Strategic Planning, Strategic Alternatives - Glueck and Jauch and Michael Porter’s Generic Strategies.

 

9.00
Unit IV: 

Competitive Positioning: Business level competitive strategies, Cost leadership strategy, Differentiation strategy, Issues in Strategy Implementation, Strategic enablers, Strategic risk and related issues, Strategic Leadership and its forms, Establish a strategic mind-set to diagnose problems and make recommendations, E- Business and Strategy.

 

9.00
Unit V: 

Managing the Multi-Business firm and Analyzing Strategic Edge: Case Studies from the Indian context to establish a strategic mindset to diagnose problems and make recommendations

 

Essential Readings: 

Essential Readings:

  • Study Material Published by ICSI

 

Suggested Readings:

  • Scanner-ArunKumar(ShuchitaPrakashans(P) Ltd)
  • Srinivasan R Strategic Management: The Indian Context
  • Frank T. Rothaermel
  • Fred R. David, Forest R. David
  • Thomas L. Wheelen

 

References: 

E- Content:

 

 

Academic Year: 
2023-2024
  • Printer-friendly version
  • PDF version