Strategic Management

Introduction to Management:

An Overview of functions of management.

Introduction to Strategic Management:

An Overview- Meaning & Process; Strategic Leadership; Functions and Importance for Professionals like Company Secretaries; Environmental Influences of Business-Characteristics and Components of Business  Environment, Factors of Micro & Macro Environment of Business; Competitive Environment and Porter’s Five Force Model.

Business Policy and Formulation of Functional Strategy:

Introduction to Business Policy; Framework of Strategic  Management; Strategic Decision Model; Vision; Mission; Objectives and Goals; Strategic Levels of the Organization; Formulation of Functional Strategy-Formulation of Financial; Marketing; Production; Human Resource and Logistics strategies.

Strategic Analysis and Planning:

Situational Analysis, Strategic Choices-SWOT and TOWS Analysis; PERT (Programme Evaluation Review Technique) and CPM (Critical Path Method);Portfolio analysis-Boston Consulting Group (BCG) growth- share Matrix, Ansoff’s Product Growth Matrix, ADL Matrix and General Electric (GE) Model; Strategic Planning; Strategic  Alternatives-Glueck and Jauch and Michael Porter’s Generic Strategies.

Strategic Implementation and Control:

Issues in Strategy Implementation; Various Organizational Structures and Strategy  Implementation; Leadership and its forms; Strategic Change and Control.