Strategic Management

Paper Code: 
24BCP316
Credits: 
03
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to develop an understanding of strategic management concept and techniques and acquire the ability to apply the same in business situations.

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

title

24BCP316

Strategic Management

(Theory)

 

CO 1Develop an understanding of strategic management and understand its importance and limitations.

CO 2Analyze strategically the internal and external  environment of organisation

CO 3Examine Industry and Competitive Analysis, Core Competence, Competitive Advantage.

CO 4Compare and contrast strategic choices and develop strategic options.

CO 5Examining the Organization and Strategic Leadership. Implement strategies and control

CO 6Contribute effectively in course specific interaction.

Approach in teaching:

Interactive Lectures, Discussions, Tutorials, Problem solving sessions, Presentations

 

Learning activities for the students:
Self-learning assignments, Case Study Analysis, Presentations, Group Discussions

 

Continuous Assessment Test, Semester End Examinations, Quiz, Solving Numerical Problems, Assignments, Class Presentations, Individual and group projects.

 

9.00
Unit I: 
Introduction to Strategic Management
  • Introduction to Strategic Management: Meaning and Nature of Strategic Management, Importance and Limitations of Strategic Management, Strategic Intent - Vision, Mission, Goals and Values, Strategic Levels in Organizations (Network, Corporate, Business and Functional).

 

9.00
Unit II: 
Strategic Analysis-External Environment
  • Strategic Analysis: External Environment: International and Macro Environment: PESTLE Analysis, Defining the industry for analysis (Value Chain, PLC), Porters Five Forces - Industry environment analysis, Understanding customers and markets, Competition in the industry.

 

9.00
Unit III: 
Strategic Analysis: Internal Environment
  • Strategic Analysis: Internal Environment: Understanding key stakeholders (Mendelow’s Model), Strategic drivers (Industry & markets, Customers, Channels, Product & Services, Competitive Advantage), The role of resources and capabilities, Combining external and internal analysis (SWOT Analysis), Gaining competitive advantage (Michael Porter’s Generic Strategies).

 

9.00
Unit IV: 
Strategic Choices
  • Strategic Choices: Strategic Choices: Concentric, Conglomerate, Market Development, Product Development, Innovation, Horizontal integration, vertical integration, Turnaround, Divesture, Liquidation, How to Develop Strategic Options: - Ansoff’s Matrix - ADL Matrix - BCG Matrix - GE Matrix

 

9.00
Unit V: 
Strategy Implementation and Evaluation
  • Strategy Implementation and Evaluation: Implementation: Formulation vs. Implementation Matrix, Linkages and Issues, Strategic Change through Digital Transformation, Organisation Structure (hard) and Culture (soft), Strategic Leadership, Strategic Control, Strategic Performance Measures.

 

Essential Readings: 
  • Study Material Published by Institute of Chartered Accountants of India

 

References: 

SUGGESTED READINGS:

  • Arun Kumar Scanner, Suchitra Prakashan (P) Ltd

E-RESOURCES:

 

JOURNALS:

  • The Chartered Accountant Journal /ICAI Student Journal

 

 

Academic Year: 
2024-2025
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