Coming soon
Strategic Management
Course Objectives:
This course will enable the students to acquire multidimensional skills as to equip them to comprehend the process of strategy formulation.
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24BCS511 |
Strategic Management (Theory) |
CO 1:Explain the importance of basic terms and concepts in strategic management along with emphasizing on need of the internal and external environment. CO 2:Analyze the principles associated with strategy formulation and implementation of functional strategies. CO 3:Discuss and develop the strategic decisions that organizations make and have an ability to engage in strategic planning. CO 4: Evaluate competitive Positions of company at various levels. CO 5:Formulate a strategic mindset to diagnose strategic edge and make recommendations. CO 6:Contribute effectively in course – specific interaction. |
Approach in teaching: Interactive Lectures, Discussions, Tutorials, Problem solving sessions, Presentations
Learning activities for the students: Self-learning assignments, Case Study Analysis, Presentations, Group Discussions
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Continuous Assessment Test, Semester End Examinations, Quiz,Assignments, Class Presentations, Individual and group projects. |
Introduction to Strategic Management:
- Basic concepts of corporate strategy and the strategic framework,
- Strategic Leadership, Functions and Importance for Professionals like Company Secretaries,
- Board of Directors and Corporate Social Responsibility, Corporate Governance code and laws
Analyzing the External and Internal Environment:
- Overview-Meaning & Process, Environmental Influences of Business,
- Characteristics and Components of Business Environment,
- External Environmental analysis,
- Internal Corporate analysis,
- Factors of Micro & Macro Environment of Business Competitive Environment,
- Porter’s Five Force Model
- Introduction to Business Policy, Strategic Decision Model, Aligning the Vision, Mission,
- Objectives and Goals, Strategic Levels of the Organization,
- Formulation of Functional Strategy-Formulation of Financial, Marketing,
- Production, Human Resource and Logistics strategie
- Situational Analysis, Strategic Choices-SWOT and TOWS Analysis,
- PERT (Programme Evaluation Review Technique) and CPM (Critical Path Method),
- Portfolio analysis-Boston Consulting Group (BCG) growth-share Matrix,
- Ansoff’s Product Growth Matrix,
- ADL Matrix and General Electric (GE) Model, Strategic Planning,
- Strategic Alternatives - Glueck and Jauch and Michael Porter’s Generic Strategies.
- Business level competitive strategies, Cost leadership strategy,
- Differentiation strategy, Issues in Strategy Implementation, Strategic enablers,
- Strategic risk and related issues, Strategic Leadership and its forms,
- Establish a strategic mind-set to diagnose problems and make recommendations,
- E- Business and Strategy.
- Case Studies from the Indian context to establish a strategic mindset to diagnose problems and make recommendations
Essential Readings:
- Study Material Published by ICSI
Suggested Readings:
- Scanner-ArunKumar(ShuchitaPrakashans(P) Ltd)
- Srinivasan R Strategic Management: The Indian Context
- Frank T. Rothaermel
- Fred R. David, Forest R. David
- Thomas L. Wheelen
E- Content:
- https://www.icsi.edu/media/webmodules/ICSI%20New%20Syllabus%202022.pdf
- https://www.icsi.edu/e-journals/
