STRATEGIC MANAGEMENT

Paper Code: 
BCP 316
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

CO 110:Analyzing organization strategically including Industry and Competitive Analysis, Core Competence, Competitive Advantage,

CO 111: Evaluate Strategic Management Process

CO 112:Appraise corporate level and business level strategies

CO 113:Evaluate, analyze functional level strategies

CO 114:Examining the Organization and Strategic Leadership. Implement strategies and control

Analyzing and interpreting the various strategies of companies.

Preparing PPT's on companies past and current marketing, HR, Operations and financial strategies.

Learning the tools of analyzing marketing, finance, operations and financial performance of companies:

Reading published content of the companies like Vision, Mission, Learning various strategic tools with the help of real-life examples. Preparing PPT on companies covering all the strategic management tools and techniques

1. Evaluation of PPT's
2. MS Word Solution files
3. Quizzes
4. CA Test
5. Assignments
6. End Term Test

 

9.00

• Introduction to Strategic Management
• Business Policy, Meaning and Nature of Strategic management, Business Strategy, Strategic Levels in Organizations, Strategic Management in Government and Not-for-profit organization
• Dynamics of Competitive Strategy
• Competitive Landscape, Strategic Analysis, Industry and Competitive Analysis, Core Competence, Competitive Advantage, Internal and External Analysis, SWOT Analysis, Globalization

9.00

• Strategic Management Process Strategic Planning, Strategic Intent - Vision, Mission and Course Objectives: s, Strategy Formulation

9.00

• Corporate Level Strategies
• Concepts and Nature of Corporate Strategy
• Strategic Alternatives at Corporate Level ➢ Stability ➢ Growth/Expansion ➢ Business Combinations –Merger and Acquisition ➢ Strategic Alliances ➢ Retrenchment/Turnaround ➢ Combination
• Business Level Strategies
• Competitive Strategies at Business Level, Michael Porter’s Generic Strategies, Best-Cost Provider Strategy

9.00

• Functional Level Strategies
• Marketing Strategy, Financial Strategy, Operations Strategy, Human Resource Strategy, Research and Development

9.00

• Organization and Strategic Leadership
• Organization Structure Strategic Business Unit Strategic Leadership, Strategy Supportive Culture, Entrepreneurship and Intrapreneurship
• Strategy Implementation and Control
• Strategy Implementation, Strategic Change, Strategic Control
• Strategy Audit, Business Process Reengineering, Benchmarking

Essential Readings: 

Study Material Published by Institute of Chartered Accountants of India

References: 

Arun Kumar Scanner, Suchitra Prakashan (P) Ltd

Academic Year: 
2022-2023
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