STRATEGIC MANAGEMENT

Paper Code: 
BCS 212
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

On completion of this course, the students will be able to;

CO 38:Understand the strategic decisions that organizations make and have an ability to engage in strategic planning.

CO 39:Categorize the basic concepts, principles and practices associated with strategy formulation and implementation.

CO 40:Integrate and apply knowledge gained in basic courses to the formulation and implementation of strategy from holistic and multi-functional perspectives

CO 41 :Analyze and evaluate critically real life company situations and develop creative solutions, using a strategic management perspective

6.00

Introduction to Management:

An Overview of functions of management

Introduction to Strategic Management:

An Overview- Meaning & Process; Strategic Leadership; Functions and Importance for Professionals like Company Secretaries; Environmental Influences of Business-Characteristics and Components of Business Environment, Factors of Micro & Macro Environment of Business; Competitive Environment and Porter’s Five Force Model.

 

6.00

Business Policy and Formulation of Functional Strategy:

Introduction to Business Policy; Framework of Strategic Management; Strategic Decision Model; Vision; Mission; Objectives and Goals; Strategic Levels of the Organization; Formulation of Functional Strategy-Formulation of Financial; Marketing; Production; Human Resource and Logistics strategies.

 

6.00

Strategic Analysis and Planning:

Situational Analysis, Strategic Choices-SWOT and TOWS Analysis; PERT (Programme Evaluation Review Technique) and CPM (Critical Path Method);Portfolio analysis-Boston Consulting Group (BCG) growth-share Matrix, Ansoff’s Product Growth Matrix, ADL Matrix and General Electric (GE) Model; Strategic Planning; Strategic Alternatives-Glueck and Jauch and Michael Porter’s Generic Strategies

6.00

Strategic Implementation and Control:

Issues in Strategy Implementation; Various Organizational Structures and Strategy Implementation; Leadership and its forms; Strategic Change and Control

6.00

Analyzing Strategic Edge:

Introduction to Business Process Reengineering; Concept of Benchmarking; Introduction to Total Quality Management and Six Sigma

Essential Readings: 

Study Material Published by ICSI

References: 

SUGGESTED READINGS:

  • Scanner-Arun Kumar(ShuchitaPrakashans(P) Ltd)

e-RESOURCES:

https://www.icsi.edu/media/webmodules/FINANCIAL_AND_STRATEGIC_MANAGEMENT.pdf

JOURNALS:

https://www.icsi.edu/e-journals/

 

Academic Year: 
2022-2023
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