Strategic Management

Paper Code: 
BCS 212
Credits: 
02
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Objective:

To acquire knowledge of practical and procedural aspects relating to Strategic Management.

 

Course Outcomes (COs):

CS 212

Strategic Management

CO 36:Understand the strategic decisions that organisations make and have an ability to engage in strategic planning.

CO 37:Categorize the basic concepts, principles and practices associated with strategy formulation and implementation.

CO 38:Integrate and apply knowledge gained in basic courses to the formulation and implementation of strategy from holistic and multi-functional perspectives

CO 39:Analyze and evaluate critically real life company situations and develop creative solutions, using a strategic management perspective.

 

Approach in teaching:
Interactive Lectures, Discussion, Tutorials, assignments.

Learning activities for the students:
Self-learning assignments, Effective questions,  Giving tasks, Solving numerical problems

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments,  Individual projects

 

6.00
Unit I: 
Introduction to Management

An Overview of functions of management.

Introduction to Strategic Management:

An Overview- Meaning & Process; Strategic Leadership; Functions and Importance for Professionals like Company Secretaries; Environmental Influences of Business-Characteristics and Components of Business Environment, Factors of Micro & Macro Environment of Business; Competitive Environment and Porter’s Five Force Model.

 

6.00
Unit II: 
Business Policy and Formulation of Functional Strategy

Introduction to Business Policy; Framework of Strategic Management; Strategic Decision Model; Vision; Mission; Objectives and Goals; Strategic Levels of the Organization; Formulation of Functional Strategy-Formulation of Financial; Marketing; Production; Human Resource and Logistics strategies.

 

6.00
Unit III: 
Strategic Analysis and Planning

Situational Analysis, Strategic Choices-SWOT and TOWS Analysis; PERT (Programme Evaluation Review Technique) and CPM (Critical Path Method);Portfolio analysis-Boston Consulting Group (BCG) growth-share Matrix, Ansoff’s Product Growth Matrix, ADL Matrix and General Electric (GE) Model; Strategic Planning; Strategic Alternatives-Glueck and Jauch and Michael Porter’s Generic Strategies.

 

6.00
Unit IV: 
Strategic Implementation and Control

Issues in Strategy Implementation; Various Organizational Structures and Strategy Implementation; Leadership and its forms; Strategic Change and Control.

 

6.00
Unit V: 
Analyzing Strategic Edge

Introduction to Business Process Reengineering; Concept of Benchmarking; Introduction to Total Quality Management and Six Sigma.

 

References: 

1. Study Material Published by ICSI

2. Scanner-Arun Kumar (ShuchitaPrakashans(P) Ltd)

 

Academic Year: 
2021-2022
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