Strategic Management

Paper Code: 
BCP-316
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BCP-316

Strategic Management

CO 107:Analyzing organization strategically including Industry and Competitive Analysis, Core Competence, Competitive Advantage,

CO 108: Evaluate Strategic Management Process

CO 109:Appraise corporate level and business level strategies

CO 110:Evaluate, analyzefunctional level strategies

CO 111:Examining the Organization and Strategic Leadership. Implement strategies and control

Learning Strategies:
1. Analyzing and Interpreting the various strategies of companies.
2. Preparing PPT's on companies past and current marketing, HR, Operations and financial strategies.
3. Learning the tools of analyzing marketing, finance, operations and financial performance of companies
Teaching Strategies:
1. Reading published content of the companies like Vision, Mission, Course Objectives: , Goals and various strategies.
2. Learning various strategic tools with the help of real life examples.
3. Preparing PPT on companies covering all the strategic management tools and techniques

1. Evaluation of PPT's
2. Ms Word Solution files
3. Quizzes
4. CA Test
5. Assignments
6. End Term Test

 

Introduction to Strategic Management
Business Policy, Meaning and Nature of Strategic management, Business Strategy, Strategic Levels in Organizations, Strategic Management in Government and Not-for-profit organization
Dynamics of Competitive Strategy
Competitive Landscape, Strategic Analysis, Industry and Competitive Analysis, Core Competence, Competitive Advantage, Internal and External Analysis, SWOT Analysis, Globalization

Strategic Management Process
Strategic Planning, Strategic Intent - Vision, Mission and Objectives, Strategy Formulation

Corporate Level Strategies
Concepts and Nature of Corporate Strategy
Strategic Alternatives at Corporate Level ➢ Stability ➢ Growth/Expansion ➢ Business Combinations –Merger and Acquisition ➢ Strategic Alliances ➢ Retrenchment/Turnaround ➢ Combination
Business Level Strategies
Competitive Strategies at Business Level, Michael Porter’s Generic Strategies, Best-Cost Provider Strategy

Functional Level Strategies
Marketing Strategy, Financial Strategy, Operations Strategy, Human Resource Strategy, Research and Development

Organization and Strategic Leadership
Organization Structure Strategic Business Unit Strategic Leadership, Strategy Supportive Culture, Entrepreneurship and Intrapreneurship
Strategy Implementation and Control
Strategy Implementation, Strategic Change, Strategic Control
Strategy Audit, Business Process Reengineering, Benchmarking

References: 

1. Study Material Published by Institute of Chartered Accountants of India
2. Scanner-Arun Kumar(Suchitra Prakashan (P) Ltd)
3. Strategic Management-Padhuka

Academic Year: 
2021-2022
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