Strategic Management

Introduction to Strategic Management
(i) Business Policy
(ii) Meaning and Nature of Strategic management
(iii) Business Strategy
(iv) Strategic Levels in Organizations
(v) Strategic Management in Government and Not-for-profit organization
Dynamics of Competitive Strategy
(i) Competitive Landscape
(ii) Strategic Analysis
(iii) Industry and Competitive Analysis

Dynamics of Competitive Strategy
(iv) Core Competence
(v) Competitive Advantage
(vi) Internal and External Analysis
(vii) SWOT Analysis
(viii) Globalization
Strategic Management Process
(i) Strategic Planning
(ii) Strategic Intent - Vision, Mission and Objectives
(iii) Strategy Formulation
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Corporate Level Strategies
(i) Concepts and Nature of Corporate Strategy
(ii) Strategic Alternatives at Corporate Level
a) Stability
b) Growth/Expansion
c) Business Combinations – Mergers and Acquisitions
d) Strategic Alliances
e) Turnaround
f) Retrenchment and Retreat
Business Level Strategies
(i) Competitive Strategies at Business Level
(ii) Michael Porter’s Generic Strategies
(iii) Best-Cost Provider Strategy

Functional Level Strategies
(i) Marketing Strategy
(ii) Financial Strategy
(iii) Operations Strategy
(iv) Human Resource Strategy
(v) Research and Development

Organization and Strategic Leadership
(i) Organization Structure
(ii) Strategic Business Unit
(iii) Strategic Leadership
(iv) Strategy Supportive Culture
(v) Entrepreneurship and Intrapreneurship
Strategy Implementation and Control
(i) Strategy Implementation
(ii) Strategic Change
(iii) Strategic Control
(iv) Strategy Audit
(v) Business Process Reengineering
(vi) Benchmarking