Strategic Business Leader - I

Paper Code: 
25AAF511
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to understand strategy concepts and analysis using different models, evaluating performance and strategic choices, managing strategic change, understanding organizational structure, making financial decisions, and utilizing IT for e-business, e-marketing, and project management.

Course Outcomes: 

Course

Course Outcomes

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

 

 

 

 

 

 

 

 

25AAF511

 

 

 

 

 

 

 

 

Strategic Business Leader- I (Theory)

CO157: Evaluate the concept of strategy and strategical analysis with help of various models.

CO158: Analyze            performance, evaluate strategic choices and do strategic analysis using various models.

CO159: Manage strategic change and work on strategic development using various models.

CO160: Develop an understanding of organizational structure and process and make financial decisions.

CO161: Apply the knowledge of IT with E-business and E-marketing concepts and learn project management.

CO162: Contribute effectively in course – specific interaction.

Approach in

teaching: Interactive Lectures, Discussions, Tutorials, Problem solving               sessions, Presentations

 

 

Learning activities for the students:

Self-

learning assignme nts,         Case         Study Analysis, Presentations, Group Discussions

Continuous

Assessment Test, Semester End Examinations, Quiz, Solving Numerical Problems, Assignments, Class Presentations, Individual and group projects

 

12.00
Unit I: 
Strategic Analysis:

• Concepts of strategy : Strategic decisions, Johnson, Scholes and Whittington model; Assumptions of future environment; Strategic drift; The internal resources
• Strategic Analysis: Environmental issues-PESTEL, Porter’s Diamond, external key drivers of change, Competitive forces-Porter’s five forces, Porter’s value chain, opportunities and Threats, value networks, Porters Diamond; capabilities and competences of an organization- strategic

capability, unique resources and core competences, threshold resources, SWOT, competitive advantage

12.00
Unit II: 
Performance Analysis:

• Performance Analysis: Quantitative Analysis; Financial Analysis, Benchmarking, Baldrige Model
• Strategic Choice: Competitive strategies- Cost leadership, Differentiation, focus; growth strategies- Ansoff matrix, methods of pursuing a chosen strategic direction strategy evaluation- Suitability
,acceptability and feasibility; sustaining competitive advantage

12.00
Unit III: 
Strategic Development:

• Methods of Strategic Development: Development methods; Potfolio analysis-BCG matrix, other metrices , Ashbridge portfolio display
• Managing Strategic Change: different types of strategic change, Resistance to change; Lewin’s three stage model, Balogun and Hope Hailey’s contextual features; POPIT

12.00
Unit IV: 
Organizing for Success and Financial Decision Making:

• Organizing for success: Structure and processes: Structures, Boundary less-hollow, modular, virtual; Harmon’s process strategy Matrix, feasibility of possible redesign options, process redesign methodology
• Financial Decision making: Funding strategies, Cost Accounting, Decision making, Budgeting Risk, Investment Appraisal –Variance analysis

12.00
Unit V: 
E-Business:

• E-Business: Strategic context; Benefits and barriers; Risk and controls-General, Application, software ,Network controls
• Using IT Successfully: Supply chain management ,Disruptive technology, Software solutions
,Cloud and mobile technology- key benefits and risks, cloud as an alternative to owned hardware and software technology; Big data and data analytics- opportunities and threats, analyze relevant data for decisions about new product
• E-Marketing- Marketing mix strategies,6Is, Ebranding,7Ps Customer relationship management
• Project Management: Leading and managing projects- triple constraint of scope, time and cost, costs and benefits of a project investment, role and responsibilities of the project manager and the project sponsor, formulate responses for dealing with project risks; Business case, plan, Execution
,control and completion; post project review Post Implementation Review

Essential Readings: 

1. KAPLAN SBL ACCA Module
2. KAPLAN SBL Exam Kit

References: 

1. ACCA SBL study text/ Workbook -BPP

E- Contents:
1. https://www.accaglobal.com/my/en/student/exam-support-resources/professi... resources/p5.html
Reference Journals:
1. The Journal of Finance
2. The Review of financial studies

Academic Year: 
2025-2026
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