Strategic Business Leader - I

Concepts of strategy : Strategic decisions, Johnson, Scholes and Whittington model; Assumptions of future environment; Strategic drift; The internal resources
Strategic Analysis: Environmental issues-PESTEL, Porter’s Diamond, external key drivers of change, Competitive forces-Porter’s five forces, Porter’s value chain, opportunities and Threats, value networks, Porters Diamond; capabilities and competences of an organization- strategic capability, unique resources and core competences, threshold resources, SWOT, competitive advantage

Performance Analysis: Quantitative Analysis; Financial Analysis, Benchmarking, Baldrige Model
Strategic Choice: Competitive strategies- Cost leadership, Differentiation, focus; growth strategies- Ansoff matrix, methods of pursuing a chosen strategic direction strategy evaluation-Suitability ,acceptability and feasibility; sustaining competitive advantage

Methods of Strategic Development: Development methods; Potfolio analysis-BCG matrix, other metrices , Ashbridge portfolio display
Managing Strategic Change: different types of strategic change, Resistance to change; Lewin’s three stage model, Balogun and Hope Hailey’s contextual features; POPIT

Organizing for success: Structure and processes: Structures, Boundary less-hollow, modular, virtual; Harmon’s process strategy Matrix, feasibility of possible redesign options, process redesign methodology
Financial Decision making: Funding strategies, Cost Accounting, Decision making, Budgeting Risk, Investment Appraisal –Variance analysis

E-Business: Strategic context; Benefits and barriers; Risk and controls-General, Application, software ,Network controls
Using IT Successfully: Supply chain management ,Disruptive technology, Software solutions ,Cloud and mobile technology- key benefits and risks, cloud as an alternative to owned hardware and software technology; Big data and data analytics- opportunities and threats, analyze relevant data for decisions about new product
E-Marketing- Marketing mix strategies,6Is, Ebranding,7Ps Customer relationship management
Project Management: Leading and managing projects- triple constraint of scope, time and cost, costs and benefits of a project investment, role and responsibilities of the project manager and the project sponsor, formulate responses for dealing with project risks; Business case, plan, Execution ,control and completion; post project review Post Implementation Review