STRATEGIC BUSINESS LEADER - I

Paper Code: 
AAF 511
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

On successful completion of this course, the student will be able to:

CO142: Assess and plan acquisitions and mergers as an alternative growth strategy.

CO143: Evaluate and advise on alternative corporate re-organization strategies.

CO144: Assess emerging issues in financial market.

CO145: Gain an understanding about Economic Environment for Multinational Organizations.

CO146: Evaluate potential investment decisions and assessing their financial and strategic consequences, both domestically and internationally.

CO147: Evaluate and understand Strategic decision-making with help of various models.

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration,

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 

• Concepts of strategy : Strategic decisions, Johnson, Scholes and Whittington model; Assumptions of future environment; Strategic drift; The internal resources
• Strategic Analysis: Environmental issues-PESTEL, Porter’s Diamond, external key drivers of change, Competitive forces-Porter’s five forces, Porter’s value chain, opportunities and Threats, value networks, Porters Diamond; capabilities and competences of an organization- strategic capability, unique resources and core competences, threshold resources, SWOT, competitive advantage

12.00
Unit II: 

• Performance Analysis: Quantitative Analysis; Financial Analysis, Benchmarking, Baldrige Model
• Strategic choice: Competitive strategies- Cost leadership, Differentiation, focus; growth strategies- Ansoff matrix, methods of pursuing a chosen strategic direction strategy evaluation-Suitability ,acceptability and feasibility; sustaining competitive advantage

12.00
Unit III: 

• Methods of strategic development: Development methods; Potfolio analysis-BCG matrix, other metrices , Ashbridge portfolio display
• Managing strategic change: different types of strategic change, Resistance to change; Lewin’s three stage model, Balogun and Hope Hailey’s contextual features; POPIT

12.00
Unit IV: 

• Organizing for success: Structure and processes: Structures, Boundary less-hollow, modular, virtual; Harmon’s process strategy Matrix, feasibility of possible redesign options, process redesign methodology
• Financial Decision making: Funding strategies, Cost Accounting, Decision making, Budgeting Risk, Investment Appraisal –Variance analysis

12.00
Unit V: 

• E-business: Strategic context; Benefits and barriers; Risk and controls-General, Application, software ,Network controls
• Using IT successfully: Supply chain management ,Disruptive technology, Software solutions ,Cloud and mobile technology- key benefits and risks, cloud as an alternative to owned hardware and software technology; Big data and data analytics- opportunities and threats, analyze relevant data for decisions about new product
• E-marketing- Marketing mix strategies,6Is, Ebranding,7Ps Customer relationship management
• Project management: Leading and managing projects- triple constraint of scope, time and cost, costs and benefits of a project investment, role and responsibilities of the project manager and the project sponsor, formulate responses for dealing with project risks; Business case, plan, Execution ,control and completion; post project review Post Implementation Review

Essential Readings: 

• KAPLAN SBL ACCA Module
• KAPLAN SBL Exam Kit

References: 

• ACCA SBL study text/ Workbook -BPP

e- RESOURCES:
• https://www.accaglobal.com/my/en/student/exam-support-resources/professi...

REFERENCE JOURNALS:
• The Journal of Finance
• The Review of financial studies

Academic Year: 
2023-2024
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