STRATEGIC BUSINESS LEADER - I

·         Concepts of strategy : Strategic decisions, Johnson, Scholes and Whittington model;  Assumptions of future environment; Strategic drift; The internal resources

·         Strategic Analysis: Environmental issues-PESTEL, Porter’s Diamond, external key drivers of change, Competitive forces-Porter’s five forces, Porter’s value chain, opportunities and Threats, value networks, Porters Diamond; capabilities and competences of an organization- strategic capability, unique resources and core competences, threshold resources, SWOT, competitive advantage

·         Performance Analysis: Quantitative Analysis; Financial Analysis, Benchmarking, Baldrige Model

·         Strategic choice: Competitive strategies- Cost leadership, Differentiation, focus; growth strategies- Ansoff matrix, methods of pursuing a chosen strategic direction strategy evaluation-Suitability ,acceptability and feasibility; sustaining competitive advantage

·         Methods of strategic development: Development methods; Potfolio analysis-BCG matrix, other metrices , Ashbridge portfolio display

·         Managing strategic change: different types of strategic change, Resistance to change; Lewin’s three stage model, Balogun and Hope Hailey’s contextual features; POPIT

·         Organizing for success: Structure and processes: Structures, Boundary less-hollow, modular, virtual; Harmon’s process strategy Matrix, feasibility of possible redesign options,  process redesign methodology                                                  

·         Financial Decision making: Funding strategies, Cost Accounting, Decision making, Budgeting Risk, Investment Appraisal –Variance analysis

·         E-business: Strategic context; Benefits and barriers; Risk and controls-General, Application, software  ,Network controls

·         Using IT successfully: Supply chain management ,Disruptive technology, Software solutions ,Cloud and mobile technology- key benefits and risks, cloud as an alternative to owned hardware and software technology; Big data and data analytics- opportunities and threats, analyze relevant data for decisions about new product

·         E-marketing- Marketing mix strategies,6Is, Ebranding,7Ps Customer relationship management

·         Project management: Leading and managing projects- triple constraint of scope, time and cost, costs and benefits of a project investment, role and responsibilities of the project manager and the project sponsor, formulate responses for dealing with project risks; Business case, plan, Execution ,control and completion; post project review Post Implementation Review