STATISTICS FOR BUSINESS DECISIONS

Paper Code: 
ATG 225
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

  
 

On completion of this course, the students will be able to:

 

CO55: Examine the basic concept of  common parametric and non-parametric tests.

CO56: Appraise  simple regressions and multivariate analysis.

CO57: Organize and appraise the  results produced by statistical software

CO58: Formulate and solve problems in a systematic approach.

CO59: Examine and Appraise different non parametric tests.

CO60: Organize and evaluate various techniques of advanced analysis for research work.

Interactive Lectures, Group Discussion, Tutorials, Reading assignments, Workshops and question preparation

 

Quiz, test, assignments, viva-voce

  

 

18.00
Unit I: 
Unit I

• Statistical Testing: Parametric vs. Non parametric, Logic, Confidence Intervals, Power of the test, Normal Curve,
• Normality Test, Homogeneity of variance, Bootstrapping

18.00
Unit II: 
Unit II

• Linear Correlation and Regression: Pearson Correlation, Spearman Correlation, Kendall Tau B, Scatter Plots, Partial correlation,
• Linear Regression,
• Logistic Regression

18.00
Unit III: 
Unit III

• t-test: One Sample, Independent Sample,
• Paired t test
• Analysis of variance: General linear Model, Key Terms, Uni-variate, Multivariate, Repeated Measures, Contrasts, Multiple pairwise comparisons, Main effects, conditional means

18.00
Unit IV: 
Unit IV

• Non Parametric Tests: Mann Whitney U test, Wilcoxon Signed ranks test, Kruskal Wallis Test, Friedman Test
• Chi square Test: Test of Independence, 2x2 Cross tabulation, Layered cross tab, Goodness of fit

18.00
Unit V: 
Unit V

• Advanced Analysis: Factor Analysis, Cluster Analysis, Reliability Analysis, Cronbach Alpha

Essential Readings: 

• James B Cunningham (2011), Using SPSS: An interactive hands- on Approach, Peacock publisher, 3rd Edition.
• A. Rajathi & P. Chandran (2012), SPSS for You, mjp publishers.
• Seyed Reza Hashemian Rahaghi, Farnaz Abed Ashtiani (2011), Basic of Statistics & SPSS, create space independent publishing platform.

References: 

SUGGESTED READINGS
• Robert H. Carver (2013), Doing Data Analysis with SPSS version 18.0, Cengage publishers, 5th edition.
• S. Ajai Gaur (2009), Statistical methods for practice & research: A guide to Data Analysis using SPSS, Sage Publishers, 2nd edition.

e-RESOURCES:
• https://repository.dinus.ac.id/docs/ajar/Kothari_-_Research_Methodology_...
• https://www.researchreinforcement.com/
• https://web.s.ebscohost.com/ehost/search/basic?vid=0&sid=0c7f189a-083f-4...
• http://ww1.shodhganga.com/
• https://shodhgangotri.inflibnet.ac.in/
• https://www.scopus.com/home.uri
• http://www.e-book.com.au/freebooks.htm
• https://www.doaj.org/

JOURNALS:
• Business Perspectives and Research
• FIIB Business Review
• Harvard Business Review
• IUP Journal of Accounting Research
• Jindal Journal of Business Research
• Nirma University Journal of Business & Management Studies
• Oorja
• The Chartered Accountant
• The ICFAI reader
• The Indian Journal of Commerce
• Vikalpa: Journal for Decision Makers

Academic Year: 
2022-2023
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