COURSE OUTCOMES(COS):
Course Outcomes
|
Learning and teaching strategies
|
Assessment Strategies |
On completion of this course, the students will be able to: CO 68: Equip the students with an understanding of retailing, its functions and types. CO 69 : Appraise the students with consumer buying behaviour of consumers and the methods to communicate with them. CO 70: Equip the students to take up decision regarding strategy and location of a retail store. CO 71: Develop the skills among the students to enable them to make pricing and CRM decisions. CO 72: Examine the major designing, decoration and management decisions of a retail store. |
Class room Lecture (Theory/ Using Power Point Presentation) Role Play activities/Group Discussions/ Class Presentation |
Class participation, tutorial assignments and presentations, class tests, C A Test, Semester End Exams. |
Introduction to Retail Management
Retail Consumer Behavior and Communication Mix
Retailing Strategy
Store Management
· Levy M., Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd
· Vedamani, Gibson G., Retail Management, Jaico Publishing House,
· Pradhan, S, Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company
· Dunne &Lusch, Retailing, South-Western Educational Publishing
· Retail Management, ICFAI Centre for Management Research
· Khandelwal A., Retail Management, RBSA Publishers
· https://www.youtube.com/watch?v=toRXTZIoHXU
· https://www.youtube.com/watch?v=toRXTZIoHXU&t=3s
· https://www.youtube.com/watch?v=eAgV5uZJxJc
· International Journal of Retail Management and Research (IJRMR)
· Journal of Retailing