Coming soon
Retail Management
With retail sector already gaining grounds, this course has been introduced to fill in for the opportunities available in the retail sector by imparting the empirical knowledge of the functioning of retail formats.
Introduction to Retail Management:
Retailing: Meaning, Retail format, types of retailers (store, non-store retailing), Indian retailing scenario, Functions performed by retailers.
Retail Consumer behavior and communication mix
Types of buying decisions, Retail buying process, Factors influencing retail buying decisions.
Retail communication mix: Meaning, methods, Retail communication process.
Retailing strategy:
Definition, strategic retail planning process
Financial strategy: Strategic profit model
Location & site analysis: Types of retail locations, factors affecting Trade area demand, factors affecting attractiveness of a site.
Retail operations:
Supply chain management: Meaning, process, importance, retail logistics.
CRM: Meaning, Importance, CRM process (customer data collection, data analysis, target customer identification, Development of CRM program implementation)
Retail Pricing: Pricing strategies (EDLP, HLP), Price adjustments (Mark downs, coupons, Rebates, Price brandling, multiple-unit pricing, variable pricing, online pricing)
Store management
Functions of store manager
Layout and Visual merchandising: Types of store layout designs, planograms, Merchandise presentation techniques.
Customer service: Importance, SERVQUAL GAPS MODEL.
Essential Reading:
1. Levy, Michael and Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2003
2. Vedamani, Gibson G., Retail Management, Jaico Publishing House, Mumbai
3. Pradhan, Swapna, Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company, New Delhi, 2nd ed.
Reference book:
1. Dunne & Lusch, Retailing, South-Western Educational Publishing, 2004, 5th Edition
2. Retail Management, ICFAI Centre for Management Research, Hyderabad, May, 2003.
