Research Project

Paper Code: 
24AAF616
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to prepare a research report.

Course Outcomes: 

Course

Course Outcomes

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24AAF616

Research Project

(Practical)

CO229: Frame a questionnaire on a business or management problem using google form.

CO230: Compile data and tabulate it

CO231: Analyze data using charts and other descriptive statistics

CO232: Apply statistical tools for data analysis

CO233: Prepare and present a report

CO234: Contribute effectively in course – specific interaction.

Approach in

teaching: 

Interactive Lectures, Discussions, Tutorials, Problem solving sessions, Training on google form and MS-excel, Presentations

 

 

Learning activities for the students: 

Self-learning assignments, Case Study Analysis, Presentations, Group Discussions

 

Continuous Assessment Test, Semester End Examinations, Quiz,  Class Presentations, Individual and group projects.

 

6.00
Unit I: 
Questionnaire:

● Framing of a Questionnaire using Google form

6.00
Unit II: 
Collection of Data and Entry:

● Collection of data and data entry

6.00
Unit III: 
Descriptive Analysis:

● Descriptive analysis

6.00
Unit IV: 
Statistical Analysis:

● Statistical analysis

6.00
Unit V: 
Report Preparation:

● Report preparation

Essential Readings: 

1. H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning
2. C.R.Kothari, Research Methodology, New Age Publication.

References: 

1. William G Zikmund, Business Research Methods, Cengage learning
2. Sancheti & Kapoor, Statistics: Theory, Methods and Application, Sultan Chand & Sons

E-Content:
1. Marketing Research, Bajpai, Elibrary.in.pearson.com
2. Research Methods for Business Students, 5e Saunders, Elibrary.in.pearson.com
3. Research Methodology, 1e Chandra, Elibrary.in.pearson.com

Academic Year: