Research Methodology I

Paper Code: 
24DATG701
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to develop a research orientation among students and thereby making their managerial decision-making process scientific.

Course Outcomes (COs):

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24DATG701

Research Methodology I (Theory)

 

 

CO181: Evaluate the concept of research and its types.

CO182: Examine the overall process of designing a research study from its inception.

CO183: Formulate quantitative research questions, classify and distinguish the measurement & scaling techniques. Identify suitable measures and sources of information for data collection.

CO184: Design appropriate data collection technique for research.

CO185: Analyze and classify tools and techniques used in measurement of data.

CO186: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion, Tutorials, assignments.

 

Learning activities for the students: Self-learning assignments, Giving tasks.

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments,  Individual projects

 

12.00
Unit I: 
Introduction and Types of Research:

● Research: Definition and concept of research, objectives of research, importance of research.
● Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research. Research Approaches, Significance of Research.

12.00
Unit II: 
Research Design:

● Research Design: Meaning, Need and Characteristics of a good research design.
● Identification of a Research problem. Selection of a Research problem.
● Hypothesis- Purpose, Characteristics, Types and Criteria of Hypothesis

12.00
Unit III: 
Data Gathering Instruments and Scaling Techniques:

● Data gathering instruments: Observation, Interview, Questionnaires and Schedules, their construction, Technique of data collection, Scrutiny of data, accuracy of measurements, testing of a questionnaire.
● Scaling Techniques: Purpose of scaling techniques, Types of scales- Nominal, Ordinal, Interval and Ratio scales.

12.00
Unit IV: 
Introduction to Statistics, Measures of Central Tendency, Measure of Dispersion and Skewness :

● Statistics- Meaning, Importance, Limitations, Classifications and Tabulation of data, Variables- Meaning and Concept, Types of Variables. Frequency Distributions and Cumulative Frequency Distribution,
● Measure of Central Tendency- Mean, Median and Mode, Geometric and Harmonic Mean their Properties, Merits and Demerits.
● Measure of Dispersion- Range, Quartile Deviation, Mean Deviation and Standard Deviation, Coefficient of Variation.
● Skewness : (their absolute and relative measures)

12.00
Unit V: 
Correlation and Regression Analysis:

● Correlation Analysis- Definition and Concept, types and measures of studying Correlation (Karl Pearson’s coefficient of correlation, its assumptions, properties, merits and demerits, Spearman’s Rank correlation & Con-Current Deviation Method)
● Regression Analysis- Definition, Concept, Uses and Properties. Least Square Method, Regression Coefficients, Fitting of Regression lines.

Essential Readings: 

● Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai
● Kothari , C.R.( Second Edition), Research Methodology- Methods and Techniques, Wishwa Publication, New Delhi.

References: 

● Bhatnagar, G.L., Research Methods and Measurements in Behavioral and Social Sciences, Agri. Cole Publishing Academy, New Delhi, 1990.
● Dwivedi, R.S.(1997), Research Methods in Behavioral Sciences, Macmillan India, Delhi, 1997.
● Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
● Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
● Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi.

e-Resources:
● http://ww1.shodhganga.com/
● https://shodhgangotri.inflibnet.ac.in/
● https://www.scopus.com/home.uri
● http://www.e-book.com.au/freebooks.htm
● https://www.doaj.org/

Reference Journals:
● Business Perspectives and Research
● FIIB Business Review
● Harvard Business Review
● IUP Journal of Accounting Research
● Jindal Journal of Business Research
● Nirma University Journal of Business & Management Studies
● Oorja
● The Chartered Accountant
● The ICFAI reader
● The Indian Journal of Commerce
● Vikalpa: Journal for Decision Maker

Academic Year: 
2024-2025
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