PROJECT VIVA VOCE

Paper Code: 
ABF 203
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

COURSE OUTCOME(COS) :

Course Outcomes

 

 

Learning and teaching

strategies

 

Assessment

Strategies

On completion of this course, the students will be able to:

 

CO 78: Impart the knowledge of various retail formats and  strategy adopted by various multi brand retailers in India

CO 79: Impart the knowledge   retail communication mix and their impact on consumer buying behaviour.

CO 80: Develop an understanding of retail location, site analysis for a retailer

CO 81: Acquaint the students with the knowledge of foreign exchange

CO 82: Equip the students with the role of government regarding currency exchange.

 

 

Class room Lecture

(Theory/ Using

Power Point

Presentation)

/Discussions using

Leading Case laws/

Role Play activities/

Moot Court/Group

Discussions/ Class

Presentation

Class

participation,

tutorial

assignments and

presentations,

class tests, C A

Test, Semester

End Exams.

 

6.00
Unit I: 

·         PPT Presentation/Group discussion/case studies on different retail formats in India and Famous Multi Brand Retailers in India and their strategies.

6.00
Unit II: 

·         Case studies/Group discussion related to Consumer Behavior and retail communication mix , Role Plays on Consumer Buying Behavior

6.00
Unit III: 

·         PPT Presentation /Case studies/Group discussion on Retail location and site analysis and their impact on consumer buying behavior                                                                                                         

6.00
Unit IV: 

·         Case Studies/Role Play/Group Discussion on Foreign Exchange Market

6.00
Unit V: 

·         Case Studies/Role Play/Group Discussion on Currency Exchange Role of Central Government 

Essential Readings: 

·         Levy M., Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd

·         Vedamani, Gibson G., Retail Management, Jaico Publishing House,

·         Avadhani,V.A,” International Finance, Theory and Practice”, Himalaya Publishing Company

·         S.K. Mathur, “ International Trade and Finance”, Shivam Book House

References: 

·         Dunne &Lusch, Retailing, South-Western Educational Publishing

·         Khandelwal A., Retail Management, RBSA Publishers

·          Wood, D. and J Byrne: International Business Finance, Macmillan

·         Sodersten B, “International Economics”, Macmillan

·         https://www.youtube.com/watch?v=toRXTZIoHXU

·         https://www.youtube.com/watch?v=toRXTZIoHXU&t=3s

·         International Journal of Retail Management and Research (IJRMR)

·         Journal of Retailing 

Academic Year: 
2022-2023
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