COURSE OUTCOMES (COs):
Course Outcomes |
Learning and teaching strategies |
Assessment Strategies |
|
On completion of this course, the students will be able to: CO 37: Create suitable market offerings` and formulate appropriate product policies. CO 38: appropriate promotion policies for their product mix. CO 39: Learn practical application of various promotional tools CO 40: Develop industry specific appropriate pricing strategies. CO 41: knowledge about international institutions along with their significance in global markets |
Interactive Lectures, Discussion, PPT, Sharing web links. Self learning assignments, Role plays, presentation, case study discussions. |
Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects |
· Philip Kotler, Kevin Keller, Abraham Koshy, Mithileshwar Jha: Marketing Management (Fourteenth Edition), A South Asian Perspective; Pearson.
· Rajiv Lal, John A. Quelch, V. Kastur Rangan, Marketing:Text and Cases, Tata Mc Graw Hill Education Pvt. Ltd.
· Ramaswamy, V.S. and Namakumari, S, Marketing Management: Planning Implementation and Control, Delhi: Macmillan India Ltd.
· Kothari, Rakesh; Mehta, Anil and Sharma, Ashok, Marketing Management¸ Ramesh Book Depot,Jaipur
· Michael J Evyl, Bruce J. Walker, William J. Stanton, Ajay Pandit, Marketing Tata Mc Graw Hill Education Pvt. Ltd
· Paul Baines, Chris Fill, Kelly Page< marketing, Oxford university Press
· Ahuja Vandana, Digital Marketing, Oxford Higher Education
· Rajan Saxena, Marketing Management, Fourth Edition, Tata McGraw Hill.
· Consumer Behavior: Global Edition, Pearson Education (Thinktank), ProQuest Ebook Central, IISuniversity2020
· Marketing Management
· Journal of Marketing