Coming soon
Project Viva - Voce
The objective of this course is toequipping the students with practical aspect of retail management and Consumer Buying Behaviour.
CO 76Impart the knowledge of various retail formats and strategy adopted by various multi brand retailers in india
CO 77Impart the knowledge of retail location, site analysis and retail communication mix and their impact on consumer buying behaviour.
CO 78Acquaint the students with the knowledge of foreign exchange market aswell as role of the government on currency exchange
PPT Presentation/Group discussion/case studies on different retail formats in India and Famous Multi Brand Retailers in India and their strategies.
Case studies/Group discussion related to Consumer Behavior and retail communication mix , Role Plays on Consumer Buying Behavior
PPT Presentation /Case studies/Group discussion on Retail location and site analysis and their impact on consumer buying behavior
Case Studies/Role Play/Group Discussion on Foreign Exchange Market
Case Studies/Role Play/Group Discussion on Currency Exchange Role of Central Government
