Project Viva-Voce

Paper Code: 
ABF 603
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The objective of this course is to acquaint the students with conducting business transactions through electronic means.

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

ABF 603

Project viva voce

CO 228 Conceptualizing SDLC.
CO 229 Applying  concepts of E-commerce in developing different case studies of industry

CO230  Inferring & apply concepts of HTML for building static website.

 

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Practical cases Demonstration, Power point presentation.    

Learning activities for the students:                              Self learning assignments, Effective questions, Seminar presentation, Live practical problems analysis

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Case Study Analysis

 

6.00

Case Studies of Electronic Commerce and Trade Cycle, Electronic Markets

6.00

Case studies of various online businesses, Swiggy, Zomato, Paytm, Freecharge, Myntra

6.00

Case studies of strategic Implications of IT Technology, Business Environment, Business Capability, Existing Business Strategy, Strategy Formulation & Implementation

6.00

Discussions and Power-point presentation on advertising Campaign Planning and Advertising Budget

6.00

Case Study on Sales Promotion, discussions on 5m model, Dagmar approach

Essential Readings: 

1. David Whiteley, “E-Commerce”, Tata McGraw Hill, 2000
2. T.N. Chhabra, R.K.Suri “E-Commerce new vistas for business” Dhanpat Rai & Co.
3. E-Commerce: C. V.S Murthy (Himalaya Publishing House)

References: 

1. E-BusinessR (Evolution)-Daniel Amor(Pearson Edude)
2. Diwan Parag and Sunil Sharma: Electronic Commerce –A Manager’s Guide to E-Business,Vanity Books International,New Delhi.

Academic Year: 
2021-2022
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