Coming soon
Project viva-voce
This course will enable the students to- The objective of this course is to acquaint the students with conducting business transactions through electronic means.
Course Outcomes (COs):
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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ABF 603 |
Project viva voce |
CO 228Learn the concept SDLC. CO 230Learn and apply concepts of HTML for building static website.
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Approach in teaching: Interactive Lectures, Discussion, Tutorials, Practical cases Demonstration, Power point presentation. Learning activities for the students: Self learning assignments, Effective questions, Seminar presentation, Live practical problems analysis |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Case Study Analysis |
Case Studies of Electronic Commerce and Trade Cycle, Electronic Markets
Case studies of various online businesses, Swiggy, Zomato, Paytm, Freecharge, Myntra
Case studies of strategic Implications of IT Technology, Business Environment, Business Capability, Existing Business Strategy, Strategy Formulation & Implementation
Discussions and Power-point presentation on advertising Campaign Planning and Advertising Budget
Case Study on Sales Promotion, discussions on 5m model, Dagmar approach
• David Whiteley, “E-Commerce”, Tata McGraw Hill, 2000
• T.N. Chhabra, R.K.Suri “E-Commerce new vistas for business” Dhanpat Rai & Co.
• E-Commerce: C. V.S Murthy (Himalaya Publishing House)
• E-BusinessR (Evolution)-Daniel Amor(Pearson Edude)
• Diwan Parag and Sunil Sharma: Electronic Commerce –A Manager’s Guide to E-Business,Vanity Books International,New Delhi.
