Coming soon
Project viva-voce
Course Objectives: This course will enable the students to The objective of this course is to equip the students with practical aspect of marketing and Business Ethics. After competing this course students would know the kind of unethical behavior done in companies and its repercussions and how to resolve such problems.
Course Outcomes (COs):
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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ABF 103 |
Project-viva voce |
CO 35. Practical relevance of theoretical concepts related to marketing mix in modern organizations. CO 36. Comprehend the importance and practical applicability of promotion as an organizational function. CO 37 Acquaint the students with practical knowledge of international institutions along with their significance in global markets. |
Approach in teaching: Group Discussions, assignments, PowerPoint presentations. Annual reports International institutions Learning activities for the students: Case studies, Role plays, Student presentations, Group discussions
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Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects |
PowePoint presentations on Levels of a product , Case study on market segmentation, An overview of product mix of selected companies.
PPT on Product Life Cycle with Examples in Each Stage, Case study on Pricing, Examples and Impact of Market penetration Pricing and Market Skimming Pricing
Group discussion related to sales promotion techniques adopted by various companies and its impact. Ad Formation and Role play
Case Studies of Euro Currency market, Recent Trends in Global Financial Markets
Group discussion on relation of India with IMF and World Bank. Report preparation
