Practical

Paper Code: 
ABF 603
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The practical exercises of this paper aim to acquaint the student with the world of Advertisements and Sales Promotion. Both these are important constituents of Promotion Mix of an organization.

Unit I: 
Accounting & Taxation

Practical contents:
Designing or Frame Work for Online Transaction Website
• All System Development Life Cycle (SDLC) Phases
• Preliminary Investigation
• Detailed Analysis
• Website Designing

Unit II: 
Business Studies

Practical Contents
1. Advertising Practical
• Collection of various advertisements from Print media like newspapers, magazines, periodicals etc.
• Identifying and classifying the type of advertisements collected by every student.

2. Sales Promotion Practical
• Field study and collection of various types of sales promotion schemes and items being offered in the retail market.
• Identification and classification of the type of sales promotion technique used in the sales promotion schemes and items collected above.

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