Performance Management

Paper Code: 
AAF 616
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization. This course provides insight into the technical and structural aspect of communication in business.

Course Outcome (COs):

 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

AAF 616

Business Communication

Upon successful completion of this course, the student will be able to:

CO 213: Differentiate between different methods of communication.

CO 214: Select and identify the different parts of the writing process including resume, letters, notices, invitations, circulars, press releases, and notes.

CO 215: Compose emails, messages, public notices and other official documents.

CO 216: Prepare inter departmental communication letters, memos, circulars etc.,

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Practical cases Demonstration, Power point presentation.    

 

Learning activities for the students:                             Self learning assignments, Effective questions, Seminar presentation, Live practical problems analysis

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Case Study Analysis

 

9.00
Unit I: 
Business Communication

Concept, Features, Limitations; Means of Communication- written, oral, visual, audio- visual; Principles and Essentials of Business Communication; Process of Communication; Barriers to Communication.

9.00
Unit II: 
Business Correspondence I

Human Resource: Preparation of Resume, Job Application, Drafting of interview letters, Call Letters and offer of Appointment, Provisional and Final appointment orders, Goodwill messages, Condolence Letters.

Purchase: Request for Quotations, Tenders, Samples and drawings, Purchase Order, Order Acceptance, Complaints and follow up.

Sales: Drafting of Sales Letter, Circulars, Preparation of Sales Notes, Sales Report, Sales Promotion Matters, Classified, Public Notices. Customers Correspondence regarding Dues, Follow up.

9.00
Unit III: 
Business Correspondence II

Letters - Accounts:  Correspondence  with  Various  Agencies;

Banks- Regarding Over-Drafts, Cash Credits and Account Current, Insurance Companies - Regarding Payment, Renewal of Insurance Premium, Claims and their Settlement.

Secretarial: Correspondence with Shareholders and Debenture- Holders Pertaining to  Dividend  and  Interest,  Transfer  and Transmission, Stock Exchanges, Registrar of Companies and Various Authorities like Reserve Bank of India, SEBI.

Introduction to Preparation of Agenda and Minutes for Meetings.

9.00
Unit IV: 
Administration

Drafting of Messages, Messages through Electronic Media; Public Notices and Invitations; Representations to Trade Associations, Chambers of Commerce and Public Authorities.

9.00
Unit V: 
Inter-departmental Communication

Internal Memos; Office Circulars; Office Orders; Office Notes; Representation to Chief Executive and Replies thereto; Communication with Regional/Branch Offices.-Preparation of Press Releases.-Correspondence.

Essential Readings: 

• Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi
• Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
• Jones, Gareth R. and George, Jennifer M., Contemporary Management, McGraw-Hill College, New Delhi, January 2007.
• Dulek Ronald E.& Fielder, John S Principles of Business Communication, Macmilan, London

Academic Year: 
2021-2022
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