Course Outcomes |
Learning and teaching strategies |
Assessment Strategies |
On completion of this course, the students will be able to: CO 109:Understand the basic framework of international marketing CO 110:Evaluate the need and benefits of various modes of entry in international trade CO 111:Understand the applied concepts of international product planning and product mix CO 112:Understand the pricing strategies and its implementation. CO 113:Gauge the relevance and utility and distribution channels |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments.
Learning activities for the students: Self-learning assignments, Effective questions, |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
International Marketing: International Marketing environment, Scope of International Marketing, Need and Importance of International Marketing, Difference between Domestic marketing & International Marketing, Challenges in International Marketing
Foreign Market Entry Strategies: Determinants of market selection, Entry modes (in brief) – Licensing / Franchising, Exporting, Contract Manufacturing, Turnkey Contracts, Joint Venture, Mergers & Acquisitions.
International Product Planning: Selection, Product planning, Product Mix, Product Adaptation Vs Standardization, International Product Life Cycle
International Pricing Decision: Pricing Objectives, Pricing Methods, Factors influencing pricing, Export Price Quotations and INCO terms
Distribution Strategy: Meaning, Role and Importance, International channel system – Direct and Indirect, Types of Export distribution channels and their functions, Factors affecting Channel choice
ESSENTIAL READINGS:
· Varshney R.L. and Bhattacharya, International Marketing Management, Sultan Chand Publications
Francis Cherunilam, International Business, “International B
SUGGESTED READINGS:
https://www.pdfdrive.com/international-marketing-e33406695.html
JOURNALS: