E-Commerce (Theory)

Paper Code: 
ATG 117
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

The objective of this course is to enable the student to become competent to understand the mechanism for excelling in e-commerce based employments and self-employment opportUnities

COURSE OUTCOMES (COs):

Course

Learning outcome

 (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

ATG 117

E-Commerce

CO 1:Develop the skills of identification and uses of different e commerce terms and techniques

CO 2:Have the knowledge of the different types of e commerce business models and strategy formulation for e business

CO 3:Enable Students to  awarewith  the ethical, social, and security issues of e commerce operations and banking operations

CO 4:Enable Students to Understand the e-commerce operation using components and practices that provide a storefront, a shopping cart and payment options, minimize security and privacy risks

 

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Practical Cases, Power point presentation and Solving Questions.    

 

 

Learning activities for the students:

Self learning assignments, Effective questions, Seminar presentation, Live practical problems analysis

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects/case studies.

 

 

9.00
Unit I: 
Unit I:Introduction
  • Introduction to E-Commerce and Definition
  •  E-Commerce based activities
  •  Goals of E-Commerce
  • Technical Components of E-Commerce
  • Functions,
  • Advantages and disadvantages of E-Commerce
  •  Scope of E-Commerce
  • Electronic Commerce Applications
  • Framework of E-Commerce
  • Supply Chain Management
  • Electronic Commerce and Electronic Business

 

 

9.00
Unit II: 
Unit II: Planning Online Business:
  • Nature and dynamics of the internet
  • Electronic business models: B2B, B2C, C2C, C2B.
 
  • E –commerce, pure online vs. brick and click business
  • Assessing requirement for an online business designing
  • Developing and deploying the system.

 

 

 

9.00
Unit III: 
Unit III: Technology for Online-Business:

 

  • Internet and its Evolution
  •  IT Infrastructure
  •  Middleware
  • Domain names
  • Contents: Text and Integrating
  • E-business applications.
  • Component of Internet Information technology structure
  • Development of Intranet, Extranet and their Difference.
9.00
Unit IV: 
Unit IV: Operations of E Commerce Online-payment mechanism
  • Electronic Payment systems
  • Payment Gateways
  • Visitors to website
  •  Tools for promoting websites
  • Risk management options for e -payment systems.

 

 

9.00
Unit V: 
Unit V: Security and Legal Aspects of E-Commerce
  • Threats in E-Commerce
  • Security of Clients and Service-Provider
  • Cyber Laws –Relevant provisions of Information Technology Act 2000
  •  Offences,
  • Secure electronic records and digital signatures penalties and adjudication.

 

References: 
  • Agarwala, Kamlesh N., Amit Lal and Deeksha Agarwala, Business on the Net: An Introduction to the Whats and Hows of E -Commerce, Macmillan India Ltd.
  • Bajaj, Deobyani Nag, E-Commerce, Tata McGraw Hill Company, New Delhi.
  • Turban, E., et. al., Electronic commerce: A Managerial Perspective, Pearson Education Asia.
  • Diwan, Prag and Sunil Sharma, Electronic Commerce -A Manager’s Guide to E-Business, Vanity Books International, Delhi.
  • Dietel, Harvey M., Dietel, Paul J., and Kate Steinbuhler., E-business and E-commerce for managers, Pearson Education.
  • Greenstein, M. and T.M. Feinman, Electronic Commerce: Security, Risk Management and Control, Tata McGraw hill.
  • Kosiur, David, Understanding Electronic Commerce, Prentice Hall of India Private Ltd., New Delhi.
  • Whiteley, David, E-commerce, McGraw Hill, New York
  • David Whiteley, “E-Commerce”, Tata McGraw Hill, 2000
  • T.N. Chhabra, R.K.Suri “E-Commerce new vistas for business” Dhanpat Rai & Co.
  • E-Commerce: C. V.S Murthy (Himalaya Publishing House)
  • E-BusinessR (Evolution)-Daniel Amor(Pearson Edude)
  • Electronic Commerce- Greenglein and Feinman( Tata Mc Graw Hill)

 

Academic Year: 
2020-2021
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