E- COMMERCE

Paper Code: 
ATG 117
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course  Outcomes

 

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to:

CO32: Develop the skills of identification and uses of different e commerce terms and techniques

CO33: Examine different types of e commerce business models and formulate strategy for e business

CO34: Examine the ethical, social, and security issues of e commerce operations and banking operations

CO35: Analyze the different e-commerce operations and practices that provide a storefront, a shopping cart and payment options, minimize security and privacy risks.

CO36: Analyze the   legal aspects of e-commerce laws ,rules and regulations related to IT Act 2000, maintaining electronic records and adjudication process

Interactive Lectures, Discussion, Tutorials, Reading assignments, Practical Cases, Power point presentation and Solving Questions.    

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects/case studies.
     
     
     

 

9.00
Unit I: 
Introduction

Introduction to E-Commerce and Definition, E-Commerce based activities, Goals of E-Commerce, Technical Components of E-Commerce, Functions, Advantages and disadvantages of E-Commerce, Scope of E-Commerce, Electronic Commerce Applications, Framework of E-Commerce, Supply Chain Management, Electronic Commerce and Electronic Business

9.00
Unit II: 
Online Business

Planning Online Business: Nature and dynamics of the internet. Electronic business models: B2B, B2C, C2C, C2B.
 

E –commerce, pure online vs. brick and click business; assessing requirement for an online business designing, developing and deploying the system.

9.00
Unit III: 
Technology for Online Business

Internet and its Evolution, IT Infrastructure, Middleware, Domain names, Contents: Text and Integrating E-business applications. Component of Internet Information technology structure, Development of Intranet, Extranet and their Difference.

9.00
Unit IV: 
Operations of E Commerce Online-payment mechanism

Electronic Payment systems; payment Gateways; Visitors to website; Tools for promoting websites; Risk management options for e -payment systems.

9.00
Unit V: 
Security and Legal Aspects of E-Commerce

Threats in E-Commerce, Security of Clients and Service-Provider; Cyber Laws –Relevant provisions of Information Technology Act 2000, offences, secure electronic records and digital signatures penalties and adjudication.

Essential Readings: 

ESSENTIAL READINGS:

·        Amor, D. E-Business R (Evolution). Pearson Edude.

·        Chhabra, T. N., & Suri, R. K. E- Commerce new vistas for Business. Dhanpat Rai & Co.

·        Greenglein, & Feinman. Electronic Commerce. Tata Mc Graw Hill.

·        Murthy, V. S. E-Commerce. Himalaya Publishing House.

·        Whiteley, D. E-Commerce. Tata Mc Graw Hill.

 

SUGGESTED READINGS:

·        Kalakota, R., & Whinston, A. B. Frontiers of Electronic Commerce. Addison Wesley.

·        Kosiur, D. Understanding Electronic Commerce. Microsoft Press.

·        Kulkarni, P., & Jahirabadkar, S. E- Business. Oxford University.

·        Reynolds, J. E-Business. Oxford University Press.

·        Soka. From EDI to Electronic Commerce. Tata Mc Graw Hill.

·        Turban, E., Lee, J., King, D., & Chung, M. (2000). Electronic Commerce. Pearson Education.

References: 

e- RESOURCES:

 

 

 

JOURNALS:

  • e-Service Journal
  • Electronic Commerce Research & Applications

 

Academic Year: 
2022-2023
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