E-Commerce

Paper Code: 
ATG 117
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

To enable the student to become competent to understand the mechanism for excelling in e-commerce based employments and self-employment opportunities.

Course

Learning outcome

 (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

ATG 117

E-Commerce

CO32:Checking the skills  of identification and uses of different e commerce terms and techniques

CO33:Examine different types of e commerce business models and formulate  strategy for e business

CO34:Examine the ethical, social, and security issues of e commerce operations and banking operations

CO35:Analyze the different e-commerce operations and practices that provide a storefront, a shopping cart and payment options, minimize security and privacy risks.

 

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Practical Cases, Power point presentation and Solving Questions.    

 

 

Learning activities for the students:

Self learning assignments, Effective questions, Seminar presentation, Live practical problems analysis

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects/case studies.

 

9.00
Unit I: 
Introduction:

Introduction to E-Commerce and Definition, E-Commerce based activities, Goals of E-Commerce, Technical Components of E-Commerce, Functions, Advantages and disadvantages of E-Commerce, Scope of E-Commerce, Electronic Commerce Applications, Framework of E-Commerce, Supply Chain Management, Electronic Commerce and Electronic Business

9.00
Unit II: 
Planning Online Business:

Nature and dynamics of the internet. Electronic business models: B2B, B2C, C2C, C2B.
 

E –commerce, pure online vs. brick and click business; assessing requirement for an online business designing, developing and deploying the system.

9.00
Unit III: 
Technology for Online-Business:

Internet and its Evolution, IT Infrastructure, Middleware, Domain names, Contents: Text and Integrating E-business applications. Component of Internet Information technology structure, Development of Intranet, Extranet and their Difference.

9.00
Unit IV: 
Operations of E Commerce Online-payment mechanism:

Electronic Payment systems; payment Gateways; Visitors to website; Tools for promoting websites; Risk management options for e -payment systems.

9.00
Unit V: 
Security and Legal Aspects of E-Commerce -

Threats in E-Commerce, Security of Clients and Service-Provider; Cyber Laws –Relevant provisions of Information Technology Act 2000, offences, secure electronic records and digital signatures penalties and adjudication

Essential Readings: 
  1. Agarwala, Kamlesh N., Amit Lal and Deeksha Agarwala, Business on the Net: An Introduction to the Whats and Hows of E -Commerce, Macmillan India Ltd.
  2. Bajaj, Deobyani Nag, E-Commerce, Tata McGraw Hill Company, New Delhi.
  3. Turban, E., et. al., Electronic commerce: A Managerial Perspective, Pearson Education Asia.
  4. Diwan, Prag and Sunil Sharma, Electronic Commerce -A Manager’s Guide to E-Business, Vanity Books International, Delhi.
  5. Dietel, Harvey M., Dietel, Paul J., and Kate Steinbuhler., E-business and E-commerce for managers, Pearson Education.
  6. Greenstein, M. and T.M. Feinman, Electronic Commerce: Security, Risk Management and Control, Tata McGraw hill.
  7. Kosiur, David, Understanding Electronic Commerce, Prentice Hall of India Private Ltd., New Delhi.
  8. Whiteley, David, E-commerce, McGraw Hill, New York.

 

 

References: 
  1. David Whiteley, “E-Commerce”, Tata McGraw Hill, 2000
  2. T.N. Chhabra, R.K.Suri “E-Commerce new vistas for business” Dhanpat Rai & Co.
  3. E-Commerce: C. V.S Murthy (Himalaya Publishing House)
  4. E-BusinessR (Evolution)-Daniel Amor(Pearson Edude)
  5. Electronic Commerce- Greenglein and Feinman( Tata Mc Graw Hill)

 

Academic Year: 
2021-2022
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