BUSINESS RESEARCH: INTRODUCTION TO SPSS

Paper Code: 
ATG 125
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

  
 

On completion of this course, the students will be able to:

CO25: Demonstrate and analyze the data entry and recording of SPSS.

CO26: Examine and demonstrate various data managing function of SPSS

CO27: Demonstrate and evaluate the graphs and charts through SPSS

CO28: Determine the measures of central tendency.

CO29:  Determine research problem for chi-square and interpret through chi-square analysis

CO30: Hypothesize a research problem and interpret for correlation analysis       

Interactive Lectures, Group Discussion, Tutorials, Reading assignments, Workshops and question preparation

Quiz, test, assignments and viva-voce

  

 

18.00
Unit I: 
Unit I

• Introduction to SPSS
• Data Entry, Data Editor, Basic Calculations, Recoding, Missing values, Split file, Weighted Cases, Using EXCEL Data

18.00
Unit II: 
Unit II

• Managing Data
• Data Entry, Frequencies, Descriptive, Cross Tabs, Exploratory, Custom Tables

18.00
Unit III: 
Unit III

• Visual Statistics using SPSS
• Chart Builder, Histograms, Box Plots, Bar Charts, Cluster Bar, Stacked Bar, Error bar, Line charts, Pie charts, Editing graphs and Axes

18.00
Unit IV: 
Unit IV

• Descriptive Statistics using SPSS
• Measures of central tendency, variability, deviation from normality, size and stability, chi-square analyses

18.00
Unit V: 
Unit V

• Bi variate Correlation using SPSS
• Bi variate Correlation, Partial Correlations and the correlation matrix

Essential Readings: 

• James B Cunningham (2011), Using SPSS: An interactive hands- on Approach, Peacock publisher, 3rd Edition.
• A. Rajathi & P. Chandran (2012), SPSS for You, mjp publishers.
• Seyed Reza Hashemian Rahaghi, Farnaz Abed Ashtiani (2011), Basic of Statistics & SPSS, create space independent publishing platform.

References: 

SUGGESTED READINGS

  • Robert H. Carver (2013), Doing Data Analysis with SPSS version 18.0, Cengage publishers, 5th edition.
  • S. Ajai Gaur (2009), Statistical methods for practice & research: A guide to Data Analysis using SPSS, Sage Publishers, 2nd edition.

e-RESOURCES:

JOURNALS:

  • Business Perspectives and Research
  • FIIB Business Review
  • Harvard Business Review
  • IUP Journal of Accounting Research
  • Jindal Journal of Business Research
  • Nirma University Journal of Business & Management Studies
  • Oorja

 

Academic Year: 
2022-2023
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