Business Communication (Theory)

Paper Code: 
ATG/BSG/FSG/BSR/FSM/HRG/IBG 612
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

The objective of this course is to provide an insight into the technical and structural aspect of communication in business. The students will be equipped with the essential skills of communication which is an important element for successful functioning of a business.

COURSE OUTCOMES (COs):

Course

Learning outcome

 (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

ATG/BSG/FSG

/BSR/FSM

/HRG/IBG 612

Business Communication

CO 1:The students would be able to understand the essential concepts like importance, principles & process of effective business communication. 

CO 2:To identify and understand the different types of business communications and application of each. 

CO 3:To identify the various barriers to effective communication and strategies to overcome them . 

CO 4:The students would learn to develop and deliver effective business presentations. 

CO 5:The students would be able to demonstrate a good understanding of effective business writing

 

Approach in teaching:

Explanations,

Discussion, Project work.

 

Learning activities for the students:

Field activities, Presentation, Giving tasks

Class Test

Quiz

Assignments

Observation

CA Exam 

Semester End Examination

 

 

 

8.00
Unit I: 
Business Communication
  • Objectives, Functions, Importance
  •  Process. Principles & 7C’s of effective communication

 

9.00
Unit II: 
Types of Communication
  • Formal & Informal, Vertical, Horizontal & Diagonal,
  •  Verbal & Non- Verbal, Individual &Group, Internal & External.

 

8.00
Unit III: 
Barriers to Communication
  • (Physical, Semantic, Organisational & Socio-Psychological) & Measures to Overcome the Barriers.
  • Modern Audio -Visual Media of Communication: Importance & Types.
9.00
Unit IV: 
Applied business communication
  • Interviews,      Group discussion , Presentation, Public speaking.
  • Resume Preparation: Essentials

 

11.00
Unit V: 
Business Letters
  • Parts of a Business Letter, Format & Types Of Business Letters.
  • Report Writing : Characteristics of a good Report, Importance & Types of Reports , Steps in Report Writing.

 

References: 
  • Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, NewDelhi
  • Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
  • Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company,London.
  • Gupta,C.B,BusinessCommunication,SultanChand&Sons,NewDelhi
  • Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin,Illinois.

 

 

Academic Year: 
2020-2021
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