BUSINESS COMMUNICATION-PRACTICAL

Paper Code: 
DATG 614 B
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

CO196: Analyze the different types of business communication and application of each. 

CO 197: Develop communication skills to deliver effective business presentations.

CO 198: Draft various types of letters used in business correspondence.

CO 199: Frame various documents required for internal communication in business and develop appropriate skills for report writing.

CO 200: Apprise with e-correspondence taking place in business organizations and the various modern audio-visual tools available for communication.

Approach in teaching:

Interactive Classroom discussions, PowerPoint presentations, Videos, Sharing reference reading materials and web links.

 

Learning activities for the students:

Case studies, Role play, Student presentation, Group Discussions, chart preparation.

Quiz

Class Test

Assignments

Observation

Oral and PPT presentations

CA Exam 

Semester End Examination

 

6.00

Introduction to Business Communication
Case Study Analysis on Communication
Case Study Analysis on Barriers to Communication

6.00

Developing Communication Skills for Business 6 hrs
Group Discussion on Current topics
Role Play on Public Speaking

6.00

Business Correspondence-I 6 hrs
Drafting of various types of Business letters
Preparation of Resume

6.00

Business Correspondence-II 6 hrs
Framing Notice, Agenda & Minutes for a meeting
Preparation of report on any business/University event

6.00

E-Correspondence & Modern Audio-Visual Media of Communication 6 hrs
PPT on Various modern audio visual media of communication
Creation of LinkedIn Profile

Essential Readings: 

ESSENTIAL READINGS:
·Bhatia,R.C., Business Communication,Ane Books Pvt. Limited, New Delhi
·Raman,M. and Singh P., Business Communication, Oxford University Press, New Delhi
·Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
·Gupta, C.B, Business Communication, Sultan Chand & Sons, New Delhi

References: 

SUGGESTED READINGS:
·Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S. Chand, New Delhi
·Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.
·Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi

e-RESOURCES:
Madhukar R.K., Business Communication, Vikas Publishing House Pvt. Limited, Noida https://books.google.co.in/books?id=70h1DwAAQBAJ&printsec=copyright&redi...

JOURNALS:
Prabhandan
Management Effigy
The Indian Journal of Commerce

Academic Year: 
2023-2024
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